- Landau was a founding partner at TBA Agency and played a key role in building the company's focus on European market expansion.
- His client roster includes major Latin and global acts: Rawayana, Cuco, The Midnight, Pabllo Vittar, Luísa Sonza, Ed Maverick, and rusowsky.
- The move continues a significant month of hiring at CAA, which has also brought on Lucy Dickins, Nikos Kazoleas, and James Simmons into its Global Touring division
Creative Artists Agency has hired Devin Landau as it continues to grow its Global Touring division. Landau, who will be based in CAA’s Los Angeles office, was a founding partner at TBA Agency, where he helped shape the company’s identity and push its artists into the European market.
His roster at TBA included Rawayana, Cuco, Ed Maverick, rusowsky, The Midnight, Pabllo Vittar, and Luísa Sonza, among others.
Venezuelan band Rawayana, known for their genre-blending “trippy pop” sound, and Brazilian pop star Pabllo Vittar, one of Latin America’s biggest drag icons, represent the kind of globally resonant talent Landau has long championed.
Before TBA, Landau launched his career at Surefire, focused on the Latin American market, and then joined The Windish Agency, which later merged with Paradigm Talent Agency.
CAA’s Co-Head of Global Touring, Rick Roskin, praised Landau’s “rare combination of deep expertise in the Latin music market and a true entrepreneurial mindset,” noting his ability to “identify and elevate globally resonant talent.”
This move is part of a broader CAA push in early 2026. Much like James Simmons’ recent jump to CAA’s Global Touring division and Rebecca Rusheen’s move to CAA from The Gersh Agency, Landau’s hire signals that CAA is aggressively consolidating top-tier touring talent under one roof heading into a big live music cycle.
CAA already represents a deep bench of Latin talent including Peso Pluma, Feid, Jennifer Lopez, Ricky Martin, Enrique Iglesias, Omar Apollo, Grupo Firme, and Young Miko.
Takeaways
This signing is a big deal, and not just for the names on Landau’s roster. It tells a broader story about where the live music industry is heading.
Latin music has been the fastest-growing genre in global touring for several years, and CAA is clearly making a calculated bet that having the right agents: people who have authentic, long-standing relationships in Central and South America will be the difference-maker. Landau doesn’t just book shows; he built an entire agency around this vision.
What’s especially notable is that he was a founding partner at TBA. Leaving that to join a major like CAA speaks volumes about the kind of global infrastructure he needs to take his artists to the next level: stadium tours, major festival slots, and transatlantic routing that only a powerhouse agency can fully support.
With Landau’s deep Latin American network now inside CAA, how quickly could we see artists like Cuco or rusowsky step up to headline-level global tours? What does Landau’s exit mean for TBA Agency; can the remaining partners hold the Latin-focused roster together?
