- Talent manager Alyssa Manning has officially joined Untitled Entertainment as a manager based in the firm's New York office.
- Manning moves from MGMT. Entertainment, bringing along coordinator Samantha Coulter to support her talent roster.
- Her roster focuses on digital creators and crossover performers bridging social media, television, and film.
- The hire builds on Untitled Entertainment's 2026 expansion following high-profile management signings across traditional and new media.
Talent manager Alyssa Manning has joined Untitled Entertainment as a manager based in the company’s New York office.
Manning makes the transition from MGMT. Entertainment, bringing extensive expertise in managing digital creators and crossover talent whose careers span traditional entertainment, streaming platforms, and social media.
Joining Manning in the move is Samantha Coulter, who has worked closely as part of her team and now steps in as a coordinator at Untitled Entertainment.
Manning built her career in the digital talent space early on. She began managing at multichannel network Fullscreen before taking charge of digital talent and brand partnerships at Two Pillar Management.
Later, at MGMT. Entertainment, she represented notable creators and on-screen actors, including digital creator and singer Andrea Russett, award-winning creator Shannon Beveridge, comedic actress Delaney Rowe, actress Alyssa Lynch, and actor Timothy Granaderos.
Her management strategy focuses on helping creators secure major commercial campaigns, launch original IP, and land roles in film and television projects.
Manning’s arrival comes during a busy period of roster additions for Untitled Entertainment. The management powerhouse made major news earlier this year when superstar actress and entrepreneur Jessica Alba signed for management to steer her acting and production slate.
By bringing Manning into its New York division, Untitled Entertainment continues to expand its footprint in the creator economy, bridging the gap between internet culture and mainstream entertainment.
Takeaways
Alyssa Manning’s move to Untitled Entertainment highlights the entertainment industry’s ongoing push to integrate digital-first stars into mainstream Hollywood pipelines. Today’s top management companies recognize that audiences and brand value follow talent across multiple platforms.
By bringing seasoned digital managers into traditional management firms, companies like Untitled can package creators for scripted television, film, book publishing, and major brand partnerships under one roof.
Manning’s track record, starting from early creator networks like Fullscreen to boutique management and now a major firm, reflects how digital talent management has matured into a core pillar of Hollywood representation.
How will the continued migration of digital managers into major management firms impact how creators negotiate film and TV deals? Will Untitled Entertainment’s expanded New York digital team create new crossover opportunities between East Coast fashion brands and social media talent?
