- Veteran talent manager Chris Lee has departed Authentic Talent & Literary Management after eight years to launch his own boutique firm, Juniper Rose Management.
- The Los Angeles-based company is named after the middle names of Lee’s two daughters.
- Juniper Rose Management will continue representing actors across film and television while expanding into writers and directors.
- Lee's client roster includes notable screen and digital talent, including Rich Ting, Erika Tham, Hudson Yang, and Ryan Bergara.
Longtime talent manager Chris Lee has officially exited Authentic Talent & Literary Management after an eight-year tenure to launch his own boutique management company, Juniper Rose Management.
Based in Los Angeles, the new venture takes its name from the middle names of Lee’s two daughters. At Juniper Rose Management, Lee will continue to guide acting talent across film and television projects. He also plans to broaden the firm’s scope by representing writers and directors.
During his eight years at Authentic Talent & Literary Management, Lee developed a versatile client list. His roster features actor Rich Ting (Warrior, Tulsa King), actress and singer Erika Tham (Make It Pop, Kim Possible), Hudson Yang (Fresh Off the Boat), and creator and host Ryan Bergara (Ghost Files, BuzzFeed Unsolved). These clients previously secured major film, television, and digital series deals under Lee’s management at Authentic.
Lee’s departure adds to an active year of seasoned reps establishing independent companies in 2026. This move mirrors recent industry launches, such as Jennie Church-Cooper launching Hello Sailor Media to build a multi-hyphenate management and production banner, Dan Oestreich launching Superglue for music and touring, and Michael Bryan launching Southern Drift.
Through Juniper Rose Management, Lee aims to provide hands-on, individualized management for performers and storytellers across entertainment media.
Takeaways
The founding of Juniper Rose Management highlights an ongoing trend across Hollywood: experienced managers leaving established firms to build specialized, agile boutique practices.
By expanding representation to writers and directors alongside his acting clients, Chris Lee positions the company to develop and package proprietary film and television intellectual property.
In a media landscape where talent increasingly works across multiple creative lanes, boutique management companies offer personalized attention and dedicated career development that larger firms often struggle to replicate.
How will boutique agencies like Juniper Rose Management compete with legacy management companies in packaging original film and TV projects? Will expanding into literary and directorial representation create direct producing opportunities for Lee’s acting roster?
