- Australian music booking agent Harry Moore has launched a new independent booking agency called Lowtide Agency.
- Moore previously served as General Manager at Lonely Lands Agency, where he generated over $50 million in ticket sales across 2024 and 2025.
- Lowtide launches with a 21-act roster featuring major Australian touring artists such as Tones And I, Ocean Alley, and Boy & Bear.
- The boutique company aims to champion long-term artist development, sustainable live touring models, and a quality-over-quantity approach.
Australian booking agent Harry Moore has officially launched Lowtide Agency, a brand-new independent booking agency focused on modern live touring and long-term artist development. Moore built the agency around an “artists first” philosophy, prioritizing tailored touring strategies over roster volume.
The move follows Moore’s successful tenure as General Manager at Lonely Lands Agency, where he guided operations from its 2019 founding and oversaw more than $50 million in artist ticket sales across 2024 and 2025.
This launch reflects a broader industry movement toward bespoke, agent-led ventures, much like when Dan Oestreich launched Superglue Music to provide dedicated touring and management, and when Chris Lee launched Juniper Rose Management to deliver tailored artist representation.
Lowtide debuts with an impressive roster of 21 foundation acts. Leading the lineup is global pop star Tones And I, who recently supported her album Beautifully Ordinary with massive stadium and arena dates across Australia.
Psychedelic rock band Ocean Alley also joined the agency following sold-out international tours and top-tier festival appearances.
The foundation roster also includes indie-folk group Boy & Bear, Golden Guitar-winning country artist Brad Cox, and veteran festival headliners The Cat Empire.
Moore aims to collaborate closely with promoters and venues to build sustainable touring paths across Australia, New Zealand, and global markets.
Takeaways
The launch of Lowtide highlights a defining shift in the live music landscape. As rising production expenses and shifting fan habits challenge live touring, artists are looking for agile, independent partners who can offer dedicated focus rather than corporate rigidity.
Harry Moore’s ability to migrate top-grossing clients like Tones And I and Ocean Alley proves that personal agent-artist relationships often carry more weight than institutional brand names.
By keeping the roster intentionally curated, Lowtide positions itself to respond quickly to new touring trends, regional festival opportunities, and flexible routing across Australasia.
How will boutique agencies like Lowtide adapt to rising tour production and travel costs across regional markets? What new routing and festival strategies might Lowtide introduce to strengthen Australia’s domestic live music ecosystem?
