- Josh Beauregard-Bell has moved from Octagon's basketball division to Life Sports Agency, where he now works as an NBA agent.
- He joins a basketball team led by SVP of Player Representation Jaafar Choufani, alongside fellow NBA agent Mike Simonetta, under founder and CEO Todd Ramasar.
- The hire comes as Life Sports Agency's roster is riding high, fresh off Kevon Looney's free-agency deal with the Lakers, negotiated by Ramasar himself.
- Beauregard-Bell, NBPA-certified since 2021, adds to an agency that already represents stars like Pascal Siakam.
Josh Beauregard-Bell is making a career move within NBA representation, leaving Octagon’s basketball division for Life Sports Agency.
At Octagon, Beauregard-Bell worked within a basketball group that has represented names like Stephen Curry and Bam Adebayo, helping manage NBA clients and players competing overseas.
At Life Sports Agency, he steps into a basketball department built around Todd Ramasar, the agency’s founder, president, and CEO, who has represented players like Pascal Siakam, Josh Primo, and Thomas Bryant.
Beauregard-Bell’s new colleagues include SVP of Player Representation Jaafar Choufani and NBA agent Mike Simonetta, rounding out a team with offices in Los Angeles, Orlando, and Cyprus.
The timing lines up with a strong stretch for the agency. Ramasar was the one who broke the news of Kevon Looney’s one-year deal with the Los Angeles Lakers to ESPN’s Shams Charania, part of a busy 2026 free-agency cycle for the firm.
Beauregard-Bell’s switch also fits a broader pattern across sports representation this year. Josh Pyatt’s move from WME to lead WIN Artists at WTSL and Ticha Penicheiro’s jump to Priority Sports as a WNBA agent point to agents gravitating toward firms with deeper infrastructure and momentum.
Even on the executive side, moves like Kailey Edwards’ appointment as VP of Women’s Sports and Business Development at LIFT Sports Management show agencies investing in talent to compete for a growing pool of athletes.
A UCSB graduate originally from San Bernardino, Beauregard-Bell built his early career at Octagon before this switch, giving Life Sports Agency added depth on the basketball side.
Takeaways
This move is a reminder that agent movement isn’t just about the agent; it’s about which agency can offer the strongest platform right now.
Life Sports Agency landing a basketball agent while riding the momentum of a Kevon Looney signing suggests it’s positioning itself as a real destination, not just an alternative to the bigger firms.
It also raises questions about how consolidation and reshuffling in sports representation will shape where top talent ends up next.
Does this hire signal Life Sports Agency is building toward a bigger basketball push? What does Octagon’s basketball division lose in depth with Beauregard-Bell’s exit? Could this move help Life Sports Agency compete more aggressively for NBA free agents?
