Agent Name: Rebecca Rusheen
New Company: Creative Artists Agency (CAA)
Department: Creators Division
Previous Company: The Gersh Agency
Territory: North America
- Rebecca Rusheen has joined CAA as an agent in its Creators division, following stints at The Gersh Agency and the now-defunct A3 Artists Agency.
- Rusheen has built standout careers for top digital talent, including TikTok star Reece Feldman, one of Gen Z’s most sought-after Hollywood creator partners, and Yesly Dimate, the viral TikToker-turned-actress and brand face for Calvin Klein, Dior, Gucci, and Miu Miu.
- CAA Creators operates as a full-spectrum media practice, spanning film, TV, publishing, consumer products, live touring, and more, giving Rusheen a significantly broader platform to scale her clients’ careers.
- Brent Weinstein, a member of CAA’s senior leadership team overseeing the Creators division, praised Rusheen as “highly respected and forward-thinking,” highlighting her instinct for identifying exceptional, multi-hyphenate talent.
Rebecca Rusheen is making one of the entertainment industry’s most-watched moves of 2026. The veteran digital creator agent has officially joined Creative Artists Agency (CAA) as part of its growing Creators division, departing The Gersh Agency after more than two years there.
Rusheen began her career in 2019 at Abrams, the company that eventually became A3 Artists Agency, before moving to Gersh when it acquired A3’s digital and non-scripted divisions in 2024. Throughout her career, she has repeatedly earned placement on industry power lists for her work in the creator economy.
Her client roster tells the story best. Reece Feldman, one of the first creator partners of the Academy Awards, recently premiered his debut short film Wait, Your Car? at the 2025 Cannes Film Festival, starring Whitney Peak, Ruby Cruz, and Minnie Mills.
Meanwhile, Yesly Dimate has landed Hollywood roles in the romantic comedy Before We Begin and crime thriller Eugene the Marine, while becoming a global face for Calvin Klein, Dior, Gucci, and Miu Miu.
This move mirrors a broader industry trend. Much like James Simmons’ crossover to CAA from WME and Lucy Dickins joining CAA as Managing Director, Rusheen’s signing signals CAA’s aggressive push to dominate every corner of digital entertainment representation.
Brent Weinstein, who oversees CAA’s Creators division, said Rusheen is “renowned for her sharp instinct in identifying exceptional talent and strategically guiding ambitious, multi-hyphenate careers to long-term success.”
Takeaways
This isn’t just a routine agency move, it’s a signal of where the entertainment business is heading. The creator economy is no longer a side conversation in Hollywood; it is Hollywood. Rusheen has spent years proving that digital-first talent can headline films, command luxury fashion campaigns, and premiere work at Cannes.
CAA is betting that her vision, combined with its global infrastructure, will give the agency an edge in the fierce competition for the next generation of multi-hyphenate creators.
Her roster, bridging TikTok virality and serious filmmaking, is exactly what studios, brands, and streamers are desperately chasing right now.
Will Rusheen bring her existing client roster, including Reece Feldman and Yesly Dimate, with her to CAA? Does this move signal that CAA is about to double down on poaching top creator-economy talent from mid-tier agencies?
