Agent Name: Lucy Dickins
New Company: Creative Artists Agency (CAA)
Role: Managing Director
Department: Contemporary Music & Touring
Previous Company: WME (William Morris Endeavor)
Territory: Global (Based in Los Angeles)
- CAA has confirmed that Lucy Dickins, long-time agent for Adele and Mumford & Sons, will join the agency in mid-April as a Managing Director.
- Dickins steps down after serving as Global Head of Contemporary Music and Touring at WME, where she oversaw offices in Beverly Hills, New York, Nashville, London, and Sydney.
- Her artist roster has included Olivia Rodrigo, Little Simz, Hot Chip, Jamie T, Bryan Ferry, Sault, and Mabel, among others.
- She joins CAA alongside fellow WME defectors Tony Goldring and David Bradley, signalling a significant talent shift between the two rival agencies.
One of the music industry’s most powerful booking agents just made her next move official. Only days after announcing her departure from WME, Lucy Dickins has been named a Managing Director at Creative Artists Agency (CAA), with her start date set for mid-April. She will continue to be based in Los Angeles.
When she was elevated to Global Head of Contemporary Music and Touring at WME in 2022, Dickins became the first woman to hold such a role at a major agency, a milestone that underscored her standing in an industry she’s shaped for decades.
Dickins began her career in the label world before joining her father Barry Dickins’ International Talent Booking (ITB) agency in 1999, and later joined WME in 2019.
She comes from a remarkable music industry family: her grandfather Percy launched the NME, her uncle Rob Dickins led Warner Music U.K. for 15 years, and her brother Jonathan Dickins has managed Adele, Glass Animals, and Rick Rubin.
At CAA, she will serve on the Managing Director committee while continuing to work directly with top music artists.
This move is part of a broader shift at the top of the industry. Earlier this week, we reported on Lucy Dickins stepping down from WME and, separately, on David Bradley joining CAA, another WME veteran who made the same switch just weeks prior.
CAA Co-Chairman and CEO Bryan Lourd praised the hire, calling Dickins a dynamic, thoughtful, and hands-on leader with invaluable global management experience.
Takeaways
This isn’t just a job change, it’s a statement. Lucy Dickins is one of the most respected names in the live music business, and her move to CAA adds serious firepower to an agency that’s been on an aggressive talent acquisition run.
With David Bradley and Tony Goldring also making the jump from WME, CAA is quietly building a formidable new music division, and WME is left navigating a notable leadership shake-up.
For artists on Dickins’ roster, this transition will be closely watched. She has a rare reputation for long-term, career-defining relationships with her clients, the kind that don’t just follow paychecks.
The question now is: who moves with her? Will Adele and other high-profile clients follow Lucy Dickins to CAA? What does the wave of WME-to-CAA departures say about the current power dynamics between the two agencies?
