- Georgia Katz has joined CAA's UK-based Creators Division, moving from talent management firm Mokkingbird.
- Katz will represent digital-first talent and help creators expand into podcasting, brand deals, and multi-platform business ventures.
- She reports to Glenn Miller, who leads CAA's UK creator business.
- The hire follows a string of CAA UK creator signings, including Sam Thompson.
CAA has hired Georgia Katz for its UK-based Creators Division, continuing the agency’s push to build out its digital talent business in London.
Katz joins from Mokkingbird and previously worked at Insanity Management and Gleam Futures, where she repped creators including Olivia Neill, Flossie Clegg, Cardiff Mum, and Tallulah Metcalfe. She’s known for helping digital talent branch into podcasting, consumer products, and live events.
At CAA, Katz will report to Glenn Miller, who called her “a valuable addition” thanks to her deep creator-ecosystem relationships.
The hire builds on a busy year for CAA’s UK creators team, which recently signed William Hanson, Fin Taylor, Max Klymenko, Jordan North, Vick Hope, and podcaster Sam Thompson, who has worked with Katz before.
CAA has been methodically expanding this side of the business, following moves like Kendall Ostrow’s recent jump to CAA’s Creators division and Hannah Davis’s exit from WME for CAA. CAA also picked up agent Rebecca Rusheen from The Gersh Agency earlier this year.
CAA already represents major British digital names like Amelia Dimoldenberg and KSI out of its U.S. operations, and the agency is reportedly eyeing further UK hires or a boutique acquisition to keep pace with rivals WME and UTA.
Takeaways
CAA isn’t just dabbling in the creator economy anymore; it’s building out a full-fledged UK operation, agent by agent.
Katz’s arrival signals that the traditional Hollywood agency model and the influencer world are merging fast, with creators now getting the same career-architecture treatment as film and TV stars.
Will Katz bring any of her former Mokkingbird or Gleam Futures clients along with her? Does this hire hint at CAA making a bigger acquisition move in the UK creator space soon?
