Celebrity Name: Bella Hadid
Brand Name: Orebella
Deal Type: Founder-Led Campaign / Limited-Edition Product Launch
Announced: March 2026
Impact: Strengthens Orebella’s positioning in prestige, story-led fragrance and reinforces Bella Hadid’s role as a major beauty and luxury brand force
- Orebella has unveiled Jasmine Blues, its newest perfume and first-ever limited-edition release, described as Bella Hadid’s celebration of “childhood wonder, intuition and the quiet magic of discovery.”
- The fragrance, Hadid’s sixth scent under Orebella, features jasmine and blue lotus as hero notes, housed in the brand’s iconic geode bottle in an “ethereal shade of blue denim,” with a signature biphase formula that blends scent with nourishing skin oils.
- Jasmine Blues launched March 20, 2026 on Orebella’s website, with a wider rollout to Ulta.com and Ulta Middle East on April 5, Ulta Beauty Mexico on July 19, and U.S. Ulta Beauty stores on August 2, 2026.
- The limited-edition perfume is priced at $100 USD and marks a new creative direction within Orebella’s lineup, rooted in personal memory and sensory storytelling.
Bella Hadid is back in the spotlight, this time not on a runway, but in the campaign for her own brand. Orebella just dropped Jasmine Blues, its first-ever limited-edition perfume, inspired by Bella’s earliest childhood memories of jasmine growing along the garden walls and blue lotus flowers blooming beside the pond at her family home.
Described as a “radiant white floral,” the scent opens with jasmine, blue lotus, and Mediterranean bergamot, then dries down through rose petals and clove blossom into warm musky, woody base notes.
Bella called it “a manifestation of my reflections on the beauty and grace of childhood wonder — intimate, curious, and endlessly pure.”
True to Orebella’s skin-first philosophy, Jasmine Blues uses an oil-based, alcohol-free biphase formula that slows evaporation and lets the scent respond to the wearer’s body chemistry, activated simply by shaking the bottle.
This launch fits neatly into Bella’s expanding beauty empire. Earlier in 2026, she was also named Global Beauty Ambassador for Prada and launched a capsule collection with Miss Sixty, cementing her status as one of fashion’s most commercially active faces.
Meanwhile, sister Gigi Hadid led the new Guest in Residence campaign, showing the Hadid family continues to dominate brand partnership headlines in 2026.
Takeaways
Jasmine Blues isn’t just a perfume launch, it’s a smart brand move. By dropping a limited-edition scent rooted in something as intimate as childhood memory, Bella is deepening the emotional bond between her audience and Orebella.
The nostalgia angle is powerful: it positions the brand not just as a beauty label, but as a storytelling platform. The phased rollout into Ulta: spanning online, Middle East, Mexico, and U.S. stores, also shows Orebella is thinking globally, not just trending locally.
Does a personal memory-driven story make you more likely to try a new perfume? Which Hadid projects are shaping fashion and beauty the most for you this year?
