Celebrity Name: Bella Hadid
Brand Name: Prada Beauty (licensed to L’Oréal)
Deal Type: Global Beauty Ambassador + Campaign Face
Announced: March 12, 2026
Impact: Elevates Prada Beauty’s global visibility, supports the Prada Touch blush launch, and strengthens Bella’s position as a leading luxury beauty and fashion tastemaker
- Bella Hadid has been named Prada Beauty’s first-ever Global Beauty Ambassador, a title the brand has never given anyone before.
- Hadid will front the campaign for Prada Touch, the brand’s debut blush product: a cream-to-powder formula available in 8 shades.
- The multi-year partnership strengthens Prada’s push into prestige beauty and aligns with Bella’s image as a modern, conscious fashion and beauty icon.
- Hadid continues to expand her portfolio of fashion and beauty deals, following recent collaborations like her Miss Sixty capsule collection.
Prada Beauty has named Bella Hadid as its first-ever Global Beauty Ambassador, tapping her to front the campaign for Prada Touch, the brand’s debut blush product. It’s a milestone moment for both the supermodel and the Italian fashion house.
The cream-to-powder blush melts seamlessly into skin upon contact, transforming into a soft matte powder finish that lasts up to 12 hours without touch-ups.
Infused with raspberry extract, it also offers skincare benefits, helping to moisturize and boost radiance. The compact comes in Prada’s signature triangle shape and is stackable, made for life on the go.
Hadid’s personal favorite shade is B32 Caffè, which she says gives a fresh, tanned look and works as an eyeshadow and contour too. “When they are all linked together, I can open one, put it on my lips, my cheeks, my eyes, and I’m good to go,” she said.
For Hadid, the partnership goes deeper than a paycheck. She described Miuccia Prada as an idol and said joining the brand’s orbit is a meaningful moment in her career, one she clearly didn’t take lightly.
Prada described Hadid as embodying “a contemporary sense of confidence and individuality” that reflects the brand’s avant-garde vision of beauty.
This announcement also follows Bella Hadid and Miss Sixty’s recent capsule collection launch, showing Hadid is cementing herself as one of fashion’s most in-demand brand partners in 2026.
Prada Touch launches exclusively on the Sephora app in North America on March 22, followed by Sephora stores and PradaBeauty.com shortly after, with the European and Asian rollout set for late March through early April.
Takeaways
This isn’t just a beauty deal, it’s a statement. Prada waited years before naming its first-ever global beauty ambassador, and when it finally moved, it chose Bella Hadid. That says everything about where her cultural stock sits right now.
What makes this partnership feel different is the authenticity angle. Hadid didn’t just sign a check, she talked about genuinely loving the product, testing it, and connecting with the Prada creative team. In an era where consumers can smell a hollow endorsement from a mile away, that kind of narrative carries real commercial weight.
There’s also a strategic business layer worth noting. Prada Beauty is licensed to L’Oréal, and plugging a supermodel with Hadid’s reach into a $42 product launching exclusively on Sephora is a smart play for mass luxury accessibility; premium enough to feel special, affordable enough to actually sell.
Does Bella Hadid’s personal brand (wellness, authenticity, entrepreneurship through Orebella) make her a more credible beauty ambassador than a traditional runway model? Does Bella Hadid make you more likely to try Prada Beauty products?
