- Comedian and content creator Nigel Ng, known globally as Uncle Roger, has signed with Creative Artists Agency (CAA) for comedy representation.
- He continues to be managed by MVE Management for his digital career.
- The signing lands as Ng preps his debut cookbook, Don't Mess Up Your Rice, out via Simon & Schuster on November 3, 2026.
- CAA has been on a comedy and creator-economy tear in 2026, recently adding names across stand-up and digital talent.
Nigel Ng, the Malaysian comedian behind viral alter-ego Uncle Roger, has signed with CAA for comedy representation.
With over 26 million followers across platforms, including 10.7 million YouTube subscribers, Ng built his following on food-focused, observational satire, and CAA plans to grow the “Uncle Roger” universe well beyond social media.
Ng has already toured stand-up across North America, Europe, Asia, Australia, and the Middle East, and runs two restaurant concepts: Kawan by Uncle Roger in London and FUIYOH! It’s Uncle Roger in Malaysia.
His debut cookbook, Don’t Mess Up Your Rice: 70 Recipes to Impress Uncle Roger, arrives from Simon & Schuster on November 3, 2026, with a foreword from frequent collaborator Gordon Ramsay.
Ng has also cooked alongside Jamie Oliver, Nick DiGiovanni and Joshua Weissman, and holds brand partnerships with Knorr, Airalo, Revolut, Singha, KFC, ExpressVPN and Apple TV.
He remains with MVE Management for digital management; CAA slots in specifically for comedy representation, not a full team overhaul.
The move fits a broader pattern for CAA this year. The agency recently landed Sheryl Underwood off a viral Netflix roast set and Awkwafina as it expands across film, TV and unscripted work. Rival shops have chased similar digital-comedy talent, as seen when Preacher Lawson signed with Activist Artists Management earlier this year.
CAA Creators, the agency’s digital talent division, has been especially active in scooping up creators with built-in global audiences and cross-platform brand deals, exactly the profile Ng brings.
Takeaways
This isn’t a case of Ng blowing up his team; it’s targeted reinforcement. He’s keeping MVE for the digital side and his business managers intact, and adding CAA specifically to widen the doors on comedy touring, TV and film.
That’s a pretty deliberate signal: Ng and his camp think the “Uncle Roger” brand has more runway in scripted or mainstream comedy spaces than pure YouTube growth alone can deliver.
It also fits neatly into CAA’s 2026 pattern of betting on creators who’ve already proven they can move an audience: Underwood off a viral roast, Awkwafina off award-season momentum, and now Ng off a genuinely massive, food-obsessed global fanbase with restaurants and a cookbook to match.
Does CAA push Ng toward scripted comedy or a bigger unscripted/food-TV format, given his restaurant ventures and cookbook? Could the “Uncle Roger” character eventually outgrow Ng’s own name recognition, the way some digital personas do once a major agency gets involved?
