- Moroccan singer-songwriter Manal has signed with William Morris Endeavor (WME) for worldwide representation in live music and touring.
- The partnership aims to build her international touring footprint and bring her modern Moroccan sound to major global stages.
- The move adds to WME’s active run of 2026 signings across music and global entertainment.
Moroccan singer and songwriter Manal has officially signed with William Morris Endeavor (WME) for live music and touring representation. WME will focus on expanding her touring presence and booking live performances across international markets.
Manal first gained widespread recognition with her 2017 breakout single “Koulchi Ban,” followed by popular tracks like “Nah” and “Slay.” She further developed her sound on studio albums such as 360 and Arabian Heartbreak, along with singles including “Nghamer,” “Kalimat,” “Warda,” and “Katana.”
Her international profile grew significantly in 2022 when she became the first Arab female artist to perform on the global music platform COLORS, delivering a performance of “3ari.”
That same year, she joined the official FIFA World Cup Qatar soundtrack with “Light The Sky” and performed during the tournament’s closing celebrations.
Earlier in her career, Manal was represented by RPEG Ltd and later signed with Sony Music Entertainment Middle East before distributing music independently through Bench & Guess Entertainment.
She is now advancing her career with releases like “Chouka” and “Sata 9ttala.” Her recent music merges alternative pop, indie rock, and urban rhythms with traditional Arabic melodies, aiming to bring authentic Moroccan culture into the global music conversation.
Manal’s signing comes during a busy period of roster expansion for WME in 2026. The agency recently signed swamp-rock breakout Jaid Joice, and brought on Emmy-winning actress and host Leah Remini.
Takeaways
Manal’s partnership with WME highlights how major talent agencies are increasingly investing in contemporary North African and Arab talent.
Instead of categorizing regional artists solely within local markets, top agencies recognize their global streaming power, distinctive crossover appeal, and potential to sell out live venues abroad.
With WME handling her live representation, Manal is positioned to scale up her live performances from regional stages to premier international music festivals and cross-continental headline tours.
How quickly will WME secure Manal spots on major international festival lineups? Will this signing encourage more top global agencies to recruit contemporary Arab and North African artists? How will Manal’s unique blend of Moroccan heritage and indie-rock energy resonate with non-Arabic-speaking concert audiences?
