- Nashville singer-songwriter Jaid Joice has signed with William Morris Endeavor (WME) for worldwide representation in live music and touring.
- WME agents Lindsey Hastings, Lance Roberts, Geoff Turner, Jon Folk, and Braeden Rountree lead her representation team.
- Joice continues her management representation with Keith Hoffman at F13 Music Group and record label backing via Lost Highway Records.
- The signing follows the August 2026 release of her debut single "Cigarettes" and new tour support dates with Avery Anna and Muscadine Bloodline.
Nashville-based singer-songwriter Jaid Joice has officially signed with William Morris Endeavor (WME) for worldwide representation in live music and touring. Agents Lindsey Hastings, Lance Roberts, Geoff Turner, Jon Folk, and Braeden Rountree will direct and oversee her global concert bookings.
Joice blends indie-rock grit, Americana storytelling, and country soul into a sound she defines as “swamp rock”. She started playing guitar at nine years old in Wisconsin before signing an artist development deal at 13 and a publishing agreement at 18.
The new agency partnership arrives on the heels of her debut single, “Cigarettes,” released in August 2026 via Lost Highway Records.
Alongside her new agency deal, Joice maintains her core team. She continues to work under the management of Keith Hoffman at F13 Music Group while preparing a packed live schedule.
Joice will soon provide direct tour support for country artist Avery Anna and Alabama duo Muscadine Bloodline, in addition to select dates with Evan Felker and Charley Crockett.
The signing highlights WME’s active strategy of onboarding breakthrough talent across diverse genres. Joice’s addition comes alongside other recent company signings, such as country-rock trio DELTONA.
WME has also rapidly expanded its international live roster across electronic and global music, including signing Fumi for representation in North and South America and Dutch artist Natte Visstick for touring representation across four continents.
Takeaways
Jaid Joice’s signing with WME represents a major step forward that connects her distinct swamp-rock sound with one of the most powerful touring networks in the music business.
Securing a dedicated five-agent team right alongside the release of her debut single “Cigarettes” gives her immediate leverage to transition from local venues to major national stages supporting acts like Muscadine Bloodline and Avery Anna.
For WME, bringing Joice onto the roster reinforces their ongoing commitment to identifying and developing distinctive, cross-genre voices with authentic live power.
By maintaining Keith Hoffman at F13 Music Group for management and Lost Highway Records for label services, Joice keeps her creative foundation stable while gaining access to top-tier festival stages and international routing.
How quickly will WME leverage Joice’s support dates into her first full headlining club and theater tour in 2027? Will her signature “swamp rock” style allow her team to secure cross-genre festival bookings across country, Americana, and indie-rock lineups?
