- Nike debuted BLACKPINK star LISA as the face of its global Fall 2026 campaign, relaunching the historic Moon Shoe.
- The campaign visual shows LISA landing on a lunar landscape in a red outfit and red Moon Shoes to plant the Nike Sportswear flag, set to the 1964 track "Mister Magic Moon" by The Kim Sisters.
- Retailing for $105, the revived runner preserves the classic waffle sole that co-founder Bill Bowerman hand-crafted in 1971.
- This launch builds on LISA's long-term 2026 partnership with Nike following her appearance in the brand's star-studded 2026 World Cup campaign.
Nike has officially launched a new global campaign starring BLACKPINK superstar LISA to relaunch the iconic Moon Shoe. The project brings one of the brand’s earliest running prototypes into modern everyday street fashion.
The Moon Shoe holds a legendary place in sneaker history. Nike co-founder Bill Bowerman first crafted the shoe in his kitchen in 1971 by pouring rubber into a waffle iron. For Fall 2026, Nike updated the slim, low-profile silhouette with seasonal colors, including a red-accented edition retailing for $105.
In the campaign, LISA walks across a lunar surface, leaves a waffle footprint, and plants a Nike Sportswear flag atop a celestial podium. The visuals feature “Mister Magic Moon,” a 1964 song by The Kim Sisters, honoring Korea’s first global music pioneers.
The campaign lands amid a series of career milestones for LISA. She released her debut solo studio album, Alter Ego, headlined a solo set at Coachella, and made her acting debut in Season 3 of HBO’s The White Lotus.
Beyond luxury fashion ambassadorships with Louis Vuitton and Bulgari, she has expanded her commercial footprint throughout 2026. Lisa partnered with Meta for a new limited-edition smart glasses collection and teamed up with PlayStation to launch a limited-edition DualSense controller.
Lisa previously joined an ensemble cast including LeBron James, Travis Scott, and Kim Kardashian for Nike’s “Rip the Script” 2026 World Cup campaign. The footwear and apparel brand has built iconic rosters with athletes like James and Serena Williams alongside cultural figures like Scott and Drake.
Takeaways
Nike’s Moon Shoe relaunch demonstrates how heritage sportswear brands are refreshing archival narratives for a younger audience. Rather than pitching the Moon Shoe solely as a 1970s distance-running relic, Nike framed it as an avant-garde lifestyle sneaker carried by a global music sensation.
Pairing Bill Bowerman’s DIY kitchen experiment with LISA’s futuristic space imagery turns a museum design into an accessible fashion staple.
The soundtrack choice is equally deliberate: by selecting The Kim Sisters’ 1964 track, the campaign connects early Korean crossover music history with LISA’s modern global stardom.
For LISA, this partnership confirms that her influence moves effortlessly across runway fashion, gaming hardware, and athletic footwear.
How does LISA’s fashion-forward presentation of the Moon Shoe compare to traditional athlete-led Nike retros? Which archival sneaker model would you like to see Nike revive next with a contemporary musician? Do cultural tributes like The Kim Sisters’ soundtrack make sneaker campaigns feel more authentic to modern fans?
