Serena Williams Endorsements Summary
Serena Williams, a professional tennis player, has a significant presence in the brand endorsement sphere with partnerships spanning 29 categories. Notable examples include her role as a brand ambassador for Aston Martin since June 2015, event appearances for Armani starting in July 2024, and a collaboration with Airbnb initiated in July 2026. Throughout her career, Williams has endorsed a total of 46 brands, covering a diverse range of categories from Travel Booking and Luxury Goods to Automotive and Watches. Other celebrities such as Tony Parker, Ronda Rousey, and Tom Brady have also been associated with some of these brands. Williams's endorsements encompass sectors including but not limited to Speakers and Headphones, Retail & Consumer Goods, Services, and Health and Fitness Data.
46 Serena Williams Endorsements Deals
Serena Williams's endorsement deals have included collaborations with well-known brands such as Airbnb, Armani, and Aston Martin
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July, 2026Brand Endorsements
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July, 2024Event Appearances
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June, 2015 - February, 2018Brand Ambassador
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December, 2014Brand EndorsementsBrand AmbassadorProduct Collaborations
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February, 2020Away x Serena CollectionGlobalProduct Collaborations
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March, 2026Barbie Dream TeamGlobalBrand EndorsementsLicensing Deals
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November, 2017Brand EndorsementsProduct Collaborations
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August, 2016United StatesBrand Endorsements
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January, 2019Brand EndorsementsBrand Ambassador
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January, 2011Event Appearances
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September, 2015Brand AmbassadorBrand Endorsements
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May, 2024Business Venture
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September, 2016Brand EndorsementsBrand Ambassador
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Brand Categories Endorsed by Serena Williams
Serena Williams's endorsements span a diverse range of product types, including Accessories, Airlines, and Apps and Software. This variety illustrates the wide spectrum of product categories Serena Williams is associated with, highlighting their versatile brand affiliations.
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Serena Williams Endorsement News
Serena Williams Makes Beauty Debut with Wyn Beauty
Exciting news from the world of beauty as tennis icon Serena Williams steps into the makeup game with the launch of her brand Wyn Beauty (pronounced “win”). The 42-year-old champion brings her passion for excellence and active lifestyles to the…
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Vinicius Junior Becomes Gatorade's Latest Brand Ambassador
Vinicius Junior ana Vini Jr, the electrifying Brazilian footballer and star winger for Real Madrid, has officially joined Gatorade as a brand ambassador in a new multi-year deal. Represented by Roc Nation, Vinicius Jr. adds this significant partnership to his…
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Serena Williams Named Global Brand Ambassador For Heineken
Heineken 0.0 has named tennis legend Serena Williams as its new global brand ambassador in a multi-year partnership built around padel, one of the world's fastest-growing social sports. This marks the first time Williams and Heineken have teamed up. To…
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Serena Williams Unveils One-of-One Lincoln Navigator With Ford
Serena Williams and Lincoln just made history again. On April 29, 2026, Ford's luxury arm revealed a bespoke, one-of-one Lincoln Navigator built exclusively for the 23-time Grand Slam champion. The Navigator's exterior wears a custom "Perfect Rose" finish: a warm,…
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Serena Williams Partners With Factor for New “Champion Real Food” Campaign
Serena Williams has a new endorsement deal, and this one is all about what's on her plate. Factor, the ready-made meal delivery brand, officially announced a global partnership with the 23-time Grand Slam champion on June 4, 2026. The partnership…
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Serena Williams Teams Up With Heineken 0.0 for “Second Serve Tickets” Campaign
23-time Grand Slam champion Serena Williams has partnered with Heineken 0.0 to launch the “Second Serve Tickets” campaign ahead of the 2026 US Open. As part of the brand's broader “Fans Have More Friends” platform, the contest allows tennis lovers…
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Serena Williams Partners With Audemars Piguet On Limited-Edition Royal Oak Chronograph
Swiss luxury watchmaker Audemars Piguet has launched the Royal Oak Selfwinding Chronograph “Serena Williams” Limited Edition. The release celebrates a decade-long partnership between the Swiss manufacture and the 23-time Grand Slam champion, who first joined the brand as an ambassador…
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Serena Williams Endorsements FAQ
What brands has Serena Williams endorsed?
Serena Williams has endorsed 46 brands, including prominent names like Airbnb, Armani and Aston Martin. For a complete list, check out the endorsements section on Serena Williams's profile.
What businesses has Serena Williams invested in?
Some businesses endorsed by Serena Williams might have also benefited from their financial investments. In some cases, Serena Williams may have received equity in return for their endorsement or collaboration with the brand.
What product types has Serena Williams endorsed?
Serena Williams has endorsed
50 types of products. Some of the industries and product types that Serena Williams has endorsed include Accessories, Airlines, Apps and Software.
How does Serena Williams choose brands to endorse?
Celebrities like Serena Williams usually select brands that align with their personal values and interests, ensuring a genuine connection with the products and services they endorse or invest in.
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