Serena Williams Endorsements Summary
Serena Williams, a professional tennis player, has engaged in partnerships with a total of 45 brands spanning 27 different endorsement categories, including but not limited to Luxury Goods, Automotive, and Watches. Among the brands she has worked with are Armani, starting with event appearances in July 2024, Aston Martin as a Brand Ambassador since June 2015, and Audemars Piguet, where she has held a Brand Ambassador role since December 2014. These endorsements cover a diverse range of sectors from Sports and Hydration Drinks to Healthcare and Women's Health. Other celebrities who have endorsed these brands include Ronda Rousey, Tom Brady, and Jourdan Dunn.
45 Serena Williams Endorsements Deals
Serena Williams's endorsement deals have included collaborations with well-known brands such as Armani, Aston Martin, and Audemars Piguet
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July, 2024Event Appearances
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June, 2015 - February, 2018Brand Ambassador
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December, 2014Brand EndorsementsBrand Ambassador
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February, 2020Away x Serena CollectionGlobalProduct Collaborations
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March, 2026Barbie Dream TeamGlobalBrand EndorsementsLicensing Deals
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November, 2017Brand EndorsementsProduct Collaborations
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August, 2016United StatesBrand Endorsements
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January, 2019Brand EndorsementsBrand Ambassador
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January, 2011Event Appearances
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September, 2015Brand AmbassadorBrand Endorsements
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May, 2024Business Venture
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September, 2016Brand EndorsementsBrand Ambassador
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June, 2026Brand EndorsementsProduct Collaborations
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35
Brand Categories Endorsed by Serena Williams
Serena Williams's endorsements span a diverse range of product types, including Accessories, Airlines, and Audio Hardware. This variety illustrates the wide spectrum of product categories Serena Williams is associated with, highlighting their versatile brand affiliations.
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Serena Williams Endorsement News
Serena Williams Makes Beauty Debut with Wyn Beauty
Exciting news from the world of beauty as tennis icon Serena Williams steps into the makeup game with the launch of her brand Wyn Beauty (pronounced “win”). The 42-year-old champion brings her passion for excellence and active lifestyles to the…
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Vinicius Junior Becomes Gatorade's Latest Brand Ambassador
Vinicius Junior ana Vini Jr, the electrifying Brazilian footballer and star winger for Real Madrid, has officially joined Gatorade as a brand ambassador in a new multi-year deal. Represented by Roc Nation, Vinicius Jr. adds this significant partnership to his…
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Serena Williams Named Global Brand Ambassador For Heineken
Heineken 0.0 has named tennis legend Serena Williams as its new global brand ambassador in a multi-year partnership built around padel, one of the world's fastest-growing social sports. This marks the first time Williams and Heineken have teamed up. To…
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Serena Williams Unveils One-of-One Lincoln Navigator With Ford
Serena Williams and Lincoln just made history again. On April 29, 2026, Ford's luxury arm revealed a bespoke, one-of-one Lincoln Navigator built exclusively for the 23-time Grand Slam champion. The Navigator's exterior wears a custom "Perfect Rose" finish: a warm,…
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Serena Williams Partners With Factor for New “Champion Real Food” Campaign
Serena Williams has a new endorsement deal, and this one is all about what's on her plate. Factor, the ready-made meal delivery brand, officially announced a global partnership with the 23-time Grand Slam champion on June 4, 2026. The partnership…
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Serena Williams Endorsements FAQ
What brands has Serena Williams endorsed?
Serena Williams has endorsed 45 brands, including prominent names like Armani, Aston Martin and Audemars Piguet. For a complete list, check out the endorsements section on Serena Williams's profile.
What businesses has Serena Williams invested in?
Some businesses endorsed by Serena Williams might have also benefited from their financial investments. In some cases, Serena Williams may have received equity in return for their endorsement or collaboration with the brand.
What product types has Serena Williams endorsed?
Serena Williams has endorsed
35 types of products. Some of the industries and product types that Serena Williams has endorsed include Accessories, Airlines, Audio Hardware.
How does Serena Williams choose brands to endorse?
Celebrities like Serena Williams usually select brands that align with their personal values and interests, ensuring a genuine connection with the products and services they endorse or invest in.
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