BLACKPINK Endorsements
Musicians and Singers
42
Endorsements
44
Product Types
BLACKPINK Endorsements Summary
BLACKPINK, a group categorized under Musicians and Singers, has engaged in endorsements with a total of 42 brands across 33 diverse categories. Notable examples of their brand partnerships include Adidas, with an endorsement that began in May 2023, and Adidas Originals, starting from March 2021. They also have a planned brand ambassador role with Asahi Super Dry set to start in July 2025. Their endorsements cover a wide range of sectors including Footwear, Beer, Mobile Devices Accessories, and Clothing, among others. Other celebrities such as Jourdan Dunn, Brent Faiyaz, and One OK Rock have also been associated with some of these brands.
42 BLACKPINK Endorsements Deals
BLACKPINK's endorsement deals have included collaborations with well-known brands such as Adidas, Adidas Originals, and Asahi Super Dry
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May, 2023Home of the ClassicsGlobalBrand Endorsements
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March, 2021R.Y.V.GlobalBrand Endorsements
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July, 2025Brand EndorsementsBrand Ambassador
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December, 2021Product Collaborations
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March, 2026Product Collaborations
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July, 2025BLACKPINK IN YOUR AREA League CollectionUnited StatesLicensing Deals
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December, 2025Product Collaborations
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June, 2025Sponsorships
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December, 2020Brand Ambassador
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July, 2025Brand EndorsementsSponsorships
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September, 2018The GUESS x BlackPink Campaign CollectionSouth KoreaBrand Endorsements
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June, 2020Brand EndorsementsProduct CollaborationsLicensing Deals
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November, 2019Brand Endorsements
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44
Brand Categories Endorsed by BLACKPINK
BLACKPINK's endorsements span a diverse range of product types, including Accessories, Airlines, and Appliances. This variety illustrates the wide spectrum of product categories BLACKPINK is associated with, highlighting their versatile brand affiliations.
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BLACKPINK Endorsement News
BlackPink's Rosé New Endorsement Deal with Puma
Rosé, the renowned South Korean singer and member of the global K-pop sensation BlackPink, has been announced as the new global brand ambassador for Puma. This collaboration marks a significant addition to Puma's lineup of high-profile partnerships and represents a…
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BLACKPINK's Jennie Stars in Beats Solo Buds and Headphones Campaign
Jennie, a prominent member of the global K-pop sensation BLACKPINK, is showcasing her star power in the latest advertising campaign for Beats Solo Buds and headphones. This collaboration highlights her influence and appeal in the international market, making her a…
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BLACKPINK's Jennie Unveils New Eyewear Collaboration with Gentle Monster
BLACKPINK's Jennie has once again teamed up with the renowned South Korean eyewear brand Gentle Monster to launch a new collection dubbed "Jentle Salon." Known for her distinctive style and influence, Jennie continues to make waves in the fashion world…
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ROSÉ Named New Brand Ambassador For Levi’s
Celebrity Name: ROSÉ Brand Name: Levi Strauss & Co. (Levi's) Deal Type: Multiyear Global Brand Ambassador + Exclusive Product Collab Announced: March 12, 2026 (Super Bowl campaign debuted Feb. 8, 2026) Impact: Expands Levi’s reach with Gen Z and global…
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Rosé Stars In H-Street Sneaker Campaign For PUMA
Celebrity Name: Rosé Brand Name: PUMA Deal Type: Brand Ambassador / Global Campaign Announced: March 2026 Impact: Elevates PUMA’s lifestyle push, ties a heritage runner to Gen Z K‑pop fandom, and further cements Rosé as a go-to face for global…
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BLACKPINK Teams Up With MLB and New Era for Cap Collection
Celebrity Name: BLACKPINK (Jisoo, Jennie, Rosé, Lisa) Brand Name: MLB (Major League Baseball) & New Era Deal Type: Three-Way Brand Collaboration / Limited Edition Product Collection Announced: March 2026 Impact: Expands BLACKPINK's brand reach into American sports culture; bridges K-pop…
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BLACKPINK Endorsements FAQ
What brands has BLACKPINK endorsed?
BLACKPINK has endorsed 42 brands, including prominent names like Adidas, Adidas Originals and Asahi Super Dry. For a complete list, check out the endorsements section on BLACKPINK's profile.
What businesses has BLACKPINK invested in?
Some businesses endorsed by BLACKPINK might have also benefited from their financial investments. In some cases, BLACKPINK may have received equity in return for their endorsement or collaboration with the brand.
What product types has BLACKPINK endorsed?
BLACKPINK has endorsed
44 types of products. Some of the industries and product types that BLACKPINK has endorsed include Accessories, Airlines, Appliances.
How does BLACKPINK choose brands to endorse?
Celebrities like BLACKPINK usually select brands that align with their personal values and interests, ensuring a genuine connection with the products and services they endorse or invest in.
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Testimonials
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