LeBron James Endorsements Summary
LeBron James, a professional basketball player, has a substantial endorsement portfolio, having partnered with 49 brands across 32 different categories. Notable examples of these partnerships include serving as a brand ambassador for AT&T since March 2020 and for Audemars Piguet starting in April 2011. His endorsements cover a diverse range of industries such as telecommunications, luxury watches, and consumer goods, among others. LeBron James has also endorsed Amazon with a brand endorsement deal beginning in June 2025. Other celebrities associated with these brands include Tim Tebow, Karl-Anthony Towns, and Jourdan Dunn, highlighting the wide-ranging appeal of these companies.
49 LeBron James Endorsements Deals
LeBron James's endorsement deals have included collaborations with well-known brands such as Amazon, AT&T, and Audemars Piguet
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June, 2025Greatness Is a Deal AwayGlobalBrand Endorsements
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March, 2020Brand EndorsementsBrand Ambassador
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April, 2011Brand EndorsementsBrand Ambassador
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April, 2025Brand AmbassadorLicensing Deals
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December, 2008Listen to Your HeartGlobalBrand EndorsementsBrand AmbassadorInvestment
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January, 2012Brand AmbassadorInvestment
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March, 2007Investment
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July, 2022Brand EndorsementsBrand AmbassadorInvestment
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August, 2003 - March, 2021Brand Ambassador
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January, 2022Brand AmbassadorCharitable Endorsements
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January, 2024Brand Ambassador
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March, 2012Brand Ambassador
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January, 2024Licensing DealsBrand Endorsements
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Brand Categories Endorsed by LeBron James
LeBron James's endorsements span a diverse range of product types, including Accessories, Appliances, and Apps and Software. This variety illustrates the wide spectrum of product categories LeBron James is associated with, highlighting their versatile brand affiliations.
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LeBron James Endorsement News
LeBron James’ The Shop Unveils Men’s Grooming Line at Walmart
Get ready to elevate your grooming game with the latest offering from The Shop, the brainchild of NBA icon LeBron James and business partner Maverick Carter. The Shop has partnered with Walmart to introduce a comprehensive men’s grooming line, encompassing…
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Marvin Harrison Jr. Becomes New Balance's New Face of Football Ahead of the 2024 NFL Draft
Marvin Harrison Jr., a standout wide receiver from Ohio State University, has officially been named the face of football for New Balance. This announcement comes as Harrison prepares for the highly anticipated 2024 NFL draft, where he is considered one…
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Lil Wayne and LeBron James Team Up for Beats Campaign
https://www.youtube.com/watch?v=av_09gwCyWY& In a captivating new campaign for Beats, music and sports collide with Lil Wayne and LeBron James showcasing the brand's latest offerings. The advertisement creatively plays on the humorous frustration of Lil Wayne as his hit song "A Milli"…
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LeBron James Officially Steps into the World of Fashion as a Louis Vuitton Model
Basketball legend LeBron James has officially joined the ranks of Louis Vuitton as a model, showcasing the iconic brand's Spring/Summer 2024 collection designed by Pharrell Williams. This partnership, which has been a topic of discussion for a few months, was…
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LeBron James Partners with Fanatics for New Trading Card Deal
Basketball superstar LeBron James has made a significant shift in the trading card industry by signing a multiyear deal with Fanatics, effectively ending his 20-year association with rival trading card company Upper Deck. This move marks a new era for…
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LeBron James Teams Up with DraftKings as Football Talent Ambassador
LeBron James, the basketball megastar and global icon, has entered a new arena by signing a multi-year partnership with DraftKings. As a key talent ambassador, LeBron's collaboration with the sports betting company is set to focus on football, leveraging his…
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LeBron James Channels James Bond in Lobos Tequila Commercial with Victoria Justice
https://www.youtube.com/watch?v=6iaFhyALbB0 LeBron James has taken his role as an investor in Lobos Tequila to the next level by starring in a new commercial for the brand, alongside actress Victoria Justice. The commercial showcases James channeling his inner James Bond, with…
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LeBron James Leads Beats x Nike Earbuds Collab Campaign
Celebrity Name: LeBron James Brand Name: Beats x Nike Deal Type: Brand Ambassador / Campaign Announced: March 2026 Impact: Deepens LeBron’s long-running ties to both brands, helps Nike’s turnaround strategy by pairing performance tech with culture, and keeps Beats at…
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LeBron James Teams Up With Mercedes-Benz for Custom Maybach S 680 Project
Celebrity Name: LeBron James Brand Name: Mercedes-Benz (Maybach) Deal Type: Bespoke Automotive Collaboration / Brand Feature Announced: March 2026 Impact: Elevates LeBron’s luxury and lifestyle positioning, spotlights Mercedes-Maybach’s bespoke MANUFAKTUR offering, and signals growing demand for ultra-personalized, talent-led automotive collabs…
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LeBron James, Kim Kardashian & More Star in Nike "Rip the Script" World Cup 2026 Campaign
Nike went full Hollywood for its 2026 World Cup campaign, releasing a 6-minute blockbuster-style short film titled "Rip the Script." The star-packed cast includes LeBron James, Kim Kardashian, Travis Scott, Channing Tatum, Jason Sudeikis as Ted Lasso, and K-pop star…
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LeBron James Endorsements FAQ
What brands has LeBron James endorsed?
LeBron James has endorsed 49 brands, including prominent names like Amazon, AT&T and Audemars Piguet. For a complete list, check out the endorsements section on LeBron James's profile.
What businesses has LeBron James invested in?
Some businesses endorsed by LeBron James might have also benefited from their financial investments. In some cases, LeBron James may have received equity in return for their endorsement or collaboration with the brand.
What product types has LeBron James endorsed?
LeBron James has endorsed
59 types of products. Some of the industries and product types that LeBron James has endorsed include Accessories, Appliances, Apps and Software.
How does LeBron James choose brands to endorse?
Celebrities like LeBron James usually select brands that align with their personal values and interests, ensuring a genuine connection with the products and services they endorse or invest in.
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