- American-born, Berlin-based techno artist Fumi has signed with William Morris Endeavor (WME) for Live Music and Touring representation across North America and South America.
- Agent Annie Chung leads representation for Fumi at WME.
- Fumi continues her existing representation with Born In Mexico in Mexico, 240 KMH across the rest of the world, and Until The Dawn for music management.
- The artist is known for multi-deck techno mixing drawing from jazz, hip-hop, and R&B, with notable appearances at HÖR Berlin, Panorama Bar, and Tanzinsel Festival.
Rapidly rising techno artist Fumi has officially joined talent agency William Morris Endeavor (WME) for live music and touring representation across North and South America. Agent Annie Chung leads representation for the American-born, Berlin-based DJ and producer.
Fumi’s existing team remains intact alongside the new agency deal. She continues to work with Born In Mexico for live representation in Mexico and 240 KMH for bookings across the rest of the world. Management firm Until The Dawn continues handling her overall music management.
Performing under the name of her grandmother, Fumi has earned widespread attention across the international electronic music scene for her playful fusion of old-school and new-school techno.
Treating her multi-deck setup as an instrument, she delivers high-energy, fast-paced sets that incorporate genre influences spanning jazz, hip-hop, and R&B. Major career milestones include acclaimed DJ sets at HÖR Berlin and Panorama Bar, alongside high-profile festival slots at Tanzinsel Festival and Rave The Planet Parade.
The addition of Fumi reinforces WME’s expanding global roster. The agency recently added Dutch hard techno artist Natte Visstick to its lineup for representation in North America, South America, Australia, and Asia.
Additionally, country-rock group DELTONA recently signed with WME for worldwide representation, while roots artist Ryan Bingham also signed with WME for worldwide representation.
Insightful Takeaways
Fumi’s deal with WME represents a masterclass in modern electronic music strategy, allowing her to tap into WME’s massive agency power in North and South America while keeping her firmly anchored in the European and Mexican circuits that built her core fanbase.
By strategically dividing her booking territories between 240 KMH, Born In Mexico, and WME, she maintains specialized regional expertise while gaining direct access to top-tier Western festival stages and major venue circuits.
For WME, securing Fumi, on the heels of signing high-energy dance acts like Natte Visstick, highlights a deliberate agency push to corner the market on fast-rising, internet-fueled electronic subcultures.
Will WME’s booking weight help Fumi lock in prime festival slots at major North American dance events like Movement Detroit or EDC Las Vegas? How will her multi-deck, fast-mixing technique translate to larger mainstream club and festival crowds in the Americas?
