- Georgina Rodríguez debuted a new Mimoa campaign on July 22, 2026, featuring all-black activewear shot on a yacht and beside a pool.
- The push builds on Mimoa's June 30, 2026 direct-to-consumer launch, where several pieces sold out within hours.
- Rodríguez owns and personally designed Mimoa, making this her first venture as brand founder rather than paid ambassador.
- The campaign follows her recent face-of-brand deals with Calzedonia and Biodance earlier in 2026.
Georgina Rodríguez is keeping the spotlight on her own label. On July 22, 2026, the model and entrepreneur shared a new ad push for Mimoa, the Dubai-based activewear brand she founded and personally designed.
The images and video show her in an all-black sports bra and high-waisted leggings, shot on a yacht and beside a pool, with the brand’s small logo visible on each piece.
The rollout builds on Mimoa’s June 30 debut, when Rodríguez launched the label with 77 direct-to-consumer pieces priced between €29 and €59. Several items reportedly sold out within hours of that first drop.
The campaign lands during a busy year for Rodríguez. In May, she became the new face of Calzedonia’s summer swimwear campaign, joining past faces Heidi Klum and Kendall Jenner. Weeks later, she partnered with Korean skincare brand Biodance to spotlight her nighttime routine ahead of Amazon Prime Day.
Rodríguez, also known for the Netflix docuseries I Am Georgina and her engagement to Cristiano Ronaldo, has increasingly built a fashion identity outside her partner’s shadow, one that now includes a company she owns outright.
Takeaways
Rodríguez isn’t treating Mimoa’s launch as a one-off moment; the July push suggests she’s building sustained momentum rather than letting attention fade after debut week.
The all-black, more overtly glamorous styling also signals a bolder visual direction for a brand marketed around “everyday” wear. And since she’s the one fronting every campaign herself, her personal image is now directly tied to the label’s success.
Will Rodríguez sustain buzz with regular content drops, or was this a one-time spike? Does leaning into bolder, more provocative imagery help or complicate Mimoa’s “accessible, everyday” pitch? Could Mimoa eventually bring in guest faces, or stay a single-founder brand?
