- Martha Stewart stars in the new "Martha Speaks Cat" commercial campaign for pet wellness brand PrettyLitter.
- Developed by San Diego agency Raindrop, the spots expand on the brand's talking-pet "Gift of Gab" platform originally launched in 2025.
- Stewart humorously claims her life secret is speaking fluent cat, translating her feline companion's demand for odor control and health-monitoring crystals.
- The campaign continues a multi-year partnership with PrettyLitter alongside Stewart’s other high-profile 2026 brand campaigns in automotive technology and luxury beauty.
Lifestyle entrepreneur Martha Stewart is translating feline thoughts in a new commercial push for pet wellness brand PrettyLitter. Debuting on September 30, 2026, the humorous “Martha Speaks Cat” campaign pairs the domestic maven’s high standards with playful pet antics.
Created by San Diego-based creative and performance agency Raindrop, the new ads expand the agency’s 2025 “Gift of Gab” TV campaign. In the commercial, Stewart deadpans that her secret to lifelong success is her ability to speak fluent cat.
Sitting beside her feline companion, Stewart translates what cats really want: clean, odor-free litter boxes and silica gel crystals that change color to detect early signs of feline urinary tract issues or illness.
The ads deepen Stewart’s ongoing relationship with PrettyLitter, which began in 2021 when she first partnered with the company as an official brand advocate.
The pet brand has regularly tapped notable digital creators for promotional endorsements, including podcast host Brooke Schofield and YouTube personality Joey Graceffa.
The PrettyLitter release caps off a busy stretch of diverse brand partnerships for Stewart. In late August 2026, she teamed up with Waymo for a new Ojai campaign, promoting autonomous vehicles as serene mobile lounges. Around the same time, she starred in Lancôme’s La Vie Est Belle Very Cherry campaign, showcasing her authority in premium fragrance.
Takeaways
Martha Stewart’s continued work with PrettyLitter proves that trust is the ultimate currency in modern consumer branding. A functional product like cat litter rarely carries glamour, but Stewart’s endorsement changes the equation. Her domestic credibility lends clinical credibility to PrettyLitter’s diagnostic crystals, while her deadpan humor keeps the commercials from feeling overly scientific or clinical.
Juggling self-driving tech with Waymo, luxury French fragrance with Lancôme, and litter boxes with PrettyLitter within weeks of each other highlights Stewart’s rare cross-generational appeal. She effortlessly meets consumers everywhere, from high-end department stores to everyday pet aisles.
How does Martha Stewart’s humor in the “Martha Speaks Cat” spot compare to her luxury appearances for Lancôme and Waymo? Does a high-profile celebrity endorsement make pet owners more likely to trust diagnostic and health-tracking products like PrettyLitter?
