- Kim Kardashian has joined Broc Shot as a brand advocate after using the sulforaphane supplement to help manage psoriasis, a condition she's discussed publicly for over a decade.
- Broc Shot is the first supplement to earn the National Psoriasis Foundation's Seal of Recognition.
- Broc Shot expects the campaign to become its biggest revenue day ever and bring in at least 1 million new customers over six months.
Kim Kardashian has joined Broc Shot as a brand advocate, the Los Angeles supplement company’s biggest celebrity tie-up to date.
The deal follows Kardashian’s own experience using the sulforaphane supplement while managing psoriasis, which she has spoken publicly about for more than a decade, a condition that also affects her mother, Kris Jenner.
Kardashian said she’d tried nearly every treatment available before finding Broc Shot, citing its status as the first supplement recognized by the National Psoriasis Foundation and its practice of third-party testing every batch as reasons she trusted it.
According to the company, Kardashian is not an investor or product collaborator; this is a straightforward advocacy role, and her first with the brand.
Founded in 2017 by Gracia Walker and Benjamin Silver, Broc Shot centers on sulforaphane, a compound derived from broccoli seed that activates the NRF2 pathway, part of the body’s natural defense system.
The roughly 15-person company remains primarily direct-to-consumer, and a 30-day consumer study found that the large majority of participants reported more luminous, clearer, and younger-looking skin.
The company expects the partnership to deliver its biggest revenue day to date and bring in at least 1 million new customers over the six-month campaign.
The tie-up lands in a packed stretch for Kardashian’s endorsement calendar. Just weeks earlier, she fronted the launch campaign for UPDATE, the paraxanthine energy drink she co-founded, and unveiled SKIMS’ Micro Fits Everybody collection.
She’s also continued fronting NikeSKIMS campaigns, the joint venture between SKIMS and Nike, putting her name across beauty, energy drinks, and fashion within the same summer.
Kardashian has previously described managing flare-ups with steroid ointment and overnight plastic wrap, methods she’s said gave only short-term relief.
Takeaways
This one reads less like a typical endorsement and more like a testimonial with a marketing budget behind it. Kardashian isn’t selling an aspirational lifestyle here; she’s attaching her name to an actual, ongoing health issue, which tends to carry more weight with skeptical buyers than a standard sponsored post.
For Broc Shot, a small, mostly direct-to-consumer brand, that’s an enormous amount of reach bought with a single advocacy deal rather than an equity stake.
The “not an investor” detail is doing real work for the brand’s credibility, but it also means Broc Shot now has to deliver on Kardashian’s public claims without her financial skin in the game.
Does tying a supplement to a celebrity’s real health struggle make the product claims more believable, or does fame just make people less likely to ask for the clinical data? If Kardashian truly has no equity in Broc Shot, does that make this deal feel more genuine than her ownership stakes in SKIMS or UPDATE?
