- Hailey Polk signs with boutique agency Smith & Saint for representation, joining a growing roster of digital creators at the female-founded firm.
- Polk brings roughly 340,000 TikTok followers and an established clothing brand, Merlot Haus, to the table.
- The signing is part of a broader expansion push by Smith & Saint, which recently revamped its brand to grow across sports, digital, and culinary talent.
- Polk joins fellow creator Salome Andrea as part of the same signing wave at the agency.
Fashion, family, and lifestyle creator Hailey Polk has officially signed with boutique talent agency Smith & Saint for representation.
Polk, who counts around 340,000 TikTok followers under her handle @haileydrewpolk, built her audience through relatable fashion, beauty, and family content, most notably going viral for a video featuring her husband’s reaction to her signature bob haircut, affectionately dubbed “Bobbi.” Beyond content creation, she has also launched her own clothing brand, Merlot Haus.
The signing is part of a wider batch of new talent at Smith & Saint, which also brought on lifestyle creator Salome Andrea, as well as fitness influencer Jules Jacobsen and Paralympic gold medalist Noah Malone, all announced April 16, 2026.
Founded in 2018 by attorneys Madison Smith and Britt St. George, Smith & Saint counts gymnasts Sunisa Lee and Stephen Nedoroscik, and Dancing with the Stars pro Jenna Johnson Chmerkovskiy among its current clients.
The agency is expanding aggressively across digital and sports talent following a recent brand refresh, a strategy that mirrors moves seen across the industry, such as Sophie Porley’s recent signing with The Arc Group for management.
Takeaways
This signing signals that boutique agencies like Smith & Saint are no longer just repping athletes and TV personalities, they’re going all-in on digital-first creators who bring built-in brand power.
Hailey Polk isn’t just a content creator; she’s already a business owner with Merlot Haus, which makes her a stronger commercial proposition for brand deals and licensing opportunities. Pairing that with proper agency infrastructure could fast-track her from micro-influencer to full-blown lifestyle brand.
Is Smith & Saint positioning itself to become the go-to boutique agency for digital-first talent, and what does that mean for larger legacy agencies? Could this signing open doors for Hailey Polk in television, podcasting, or retail partnerships she hasn’t yet explored?
