Sera J Signs With Paramount Artists For Representation

Celebrity Name:Sera J
New Representation Type:Agency
New Company:Paramount Artists
Primary Agent:Huxley Warby
Department:Rest Of The World (Excluding South America and The United States)
Territory:Live Music / Touring
  • Paramount Artists has signed Greek techno producer Sera J for live music and touring representation across Rest of World territories, led by agent Huxley Warby.
  • Sera J continues with Liminal for representation in the United States and South America.
  • The deal lands as Sera J and creative/life partner ANNĒ wrap their three-part Symbiosis EP series on Mutual Rytm and build out their joint label, Blind Harmonies.
  • New solo tracks "The Dive" and "Generation X" landed on Beatport in late June 2026, adding to a catalog built on labels like Mutual Rytm, Life In Patterns, and Projekts.

Paramount Artists, the Brighton-based electronic music booking agency, has signed Sera J for live music and touring representation. Agent Huxley Warby will lead the relationship.

Born Dimitrios Serasidis in Thessaloniki, Greece, Sera J has spent over a decade behind the decks, building a catalog of raw, hypnotic, and peak-time techno on labels including Mutual Rytm, Life In Patterns, Projekts, Clergy, and Renegade Methodz.

He tours regularly at clubs and festivals such as RSO, Dreaming Festival, Under Club, Fridas Pier, Lofi, and PIP, and has recently been developing a more forward-facing live set alongside his DJ sets.

Sera J continues to be booked across the United States and South America by Liminal, with agent Agustin Irazu, who also holds an agent role at Paramount Artists, handling those regions.

The move comes during a strong run for Sera J alongside partner ANNĒ: the pair closed their Symbiosis collaborative series with Symbiosis III on Mutual Rytm in February 2026 and continue building their label, Blind Harmonies. Sera J also released “The Dive” and “Generation X” on Beatport in late June 2026.

The signing fits a broader 2026 pattern of underground electronic artists formalizing global touring infrastructure. Paramount Artists made a similar move in May, signing UK techno veteran Alan Fitzpatrick for Rest of World representation while he kept regional specialists elsewhere.

The same playbook shows up across the scene: Berlin’s DJ GUESTLIST signed with Active Talent Agency for North America, South America, Asia, and Australia.

Paramount Artists’ roster also includes Paul Woolford, Estella Boersma, and Alan Fitzpatrick.

Takeaways

This isn’t a case of Sera J blowing up his setup; it’s filling in the piece that was missing. Liminal’s already locked down for the US and South America, so handing Paramount Artists the rest of the world plugs a real gap rather than reshuffling something that worked.

For Paramount Artists, it’s another sign the agency is leaning hard into hardgroove and hypnotic techno right now, not just the bigger festival-headliner names.

Landing an artist mid-momentum, with a label, a duo project, and a live show all developing at once, is a smart bet on where he’s headed rather than where he’s been.

Does this signing open bigger festival slots for Sera J outside Europe? How much do Blind Harmonies and the ANNĒ partnership factor into how Paramount books him going forward? Will Sera J’s live set push him toward festival main stages the way Alan Fitzpatrick’s HYBRD project has?

Track Celebrity Deals & Movements
Join 100,000+ subscribers and get our 5 min weekly newsletter on the biggest celebrity deals and signings.