Celebrity Name: Sophie Porley
New Company: The Arc Group
Primary Managers: Donna Rooney, Kelsey Butler, Liv Garner
Department: Talent Management
Territory: UK
- Former Hollyoaks star Sophie Porley has officially signed with UK talent management firm The Arc Group, expanding her career into the wellness and lifestyle space.
- Porley will be managed by Donna Rooney, Kelsey Butler, and Liv Garner at The Arc Group, who will focus on securing brand partnerships aligned with her platform.
- The Arc Group described Porley’s direction as one that blends style with a “more holistic perspective on looking and feeling good,” signaling a clear pivot toward wellness-focused content.
- The signing marks a strategic career evolution for Porley, who built her fanbase through her three years on Hollyoaks and has since grown a strong social media presence in fashion and beauty.
Sophie Porley, the English actress and model best known for playing Ellie Nightingale on Channel 4’s long-running soap Hollyoaks, has signed with The Arc Group for management.
Porley played Ellie Nightingale on Hollyoaks from 2015 to 2018, earning an NTA nomination for Best Actress during her run. She started her modelling career at just two years old, was scouted by a top London agency at 21, and has since modelled for brands like Bravissimo and Tu for Sainsbury’s.
Since leaving the soap, Porley has built a growing content creator platform centred on fashion and beauty. Now, she’s taking things a step further. Arc said it is signing her as she is “evolving her platform to reflect a more holistic perspective on looking and feeling good.”
She will be managed by Donna Rooney, Kelsey Butler, and Liv Garner at The Arc Group. This signing signals a clear next chapter for Porley, from soap actress to full-fledged wellness and lifestyle creator.
Takeaways
Sophie Porley’s move to The Arc Group is more than just a management deal, it’s a strategic brand repositioning. Transitioning from a well-known TV actress to a wellness-focused content creator is a smart play in today’s creator economy, where audiences crave authenticity over celebrity alone.
The Arc Group’s track record of building “quality, intention, and longevity” partnerships makes them an ideal fit for where Porley is headed.
This also continues a wider industry trend of talent agencies and management firms actively targeting creator-actors, people who straddle both the entertainment and digital worlds, as seen in recent signings like Embreigh Courtlyn signing with WME and Untitled/The Loft Entertainment and DannyLux signing with Impression Entertainment for film & TV management.
Does signing with a boutique firm like The Arc Group give Sophie more flexibility than a major agency might? Could this signing lead Sophie Porley back into acting, or is the creator economy now her primary focus?
