Celebrity Name: Embreigh Courtlyn
New Companies: WME / Untitled / The Loft Entertainment
Primary Agent: Madeline Baldi (WME)
Primary Managers: Jason Newman & Stephanie Simon (Untitled)
Department: All Areas
Territory: Worldwide
- 16-year-old Gen Alpha creator Embreigh Courtlyn has signed with WME, Untitled, and The Loft Entertainment for representation in all areas.
- Courtlyn commands a combined 11+ million followers across TikTok, Instagram, and YouTube with lifestyle, fashion, and beauty content.
- Her commercial résumé already includes brand deals with Dior, PacSun, Hollister, Warner Records, Pink Palm Puff, and more, plus a co-branded hoodie drop and a capsule collection with Beginning Boutique.
- The signing arrives as the creator economy ad market surpassed $37 billion in 2025, growing at four times the rate of the broader media industry.
Gen Alpha’s next big name just got a major power move behind her.
Embreigh Courtlyn, the 16-year-old Alabama-born creator known for her viral TikTok content and growing fashion footprint, has officially signed with WME, Untitled, and The Loft Entertainment for representation across all areas.
Courtlyn rose to prominence in August 2024 when her TikTok video “I know ur dancing rn” crossed one million views almost overnight. Since then, she has grown her combined following to over 11 million across TikTok, Instagram, and YouTube, positioning herself as one of Gen Alpha’s most commercially viable young stars.
Her brand portfolio already reads like a seasoned influencer’s highlight reel: Dior, Hollister, PacSun, White Fox, Windsor, Princess Polly, MCoBeauty, Medicube, Dick’s Sporting Goods, and Warner Records.
She also co-launched a hoodie with Pink Palm Puff and a capsule collection with Beginning Boutique, showing real retail muscle well beyond standard sponsored posts. On the acting side, she appeared in Maddox Batson: Girl in Green (2025), signaling early entertainment ambitions.
At WME, she’ll be repped by agent Madeline Baldi, while Jason Newman and Stephanie Simon of Untitled handle management duties.
Similar deals made waves earlier this year, Ethan Garner’s WME signing with Champ Management and Jenevieve’s return to WME both underscored the agency’s aggressive push to lock in high-potential talent across music, digital, and entertainment. Courtlyn’s deal fits squarely into that pattern.
Takeaways
This signing is a clear signal that the entertainment industry is no longer waiting for influencers to “grow up” before taking them seriously. Courtlyn is 16, has a legitimate brand track record, and is now backed by one of Hollywood’s most powerful agencies, all at the same time. That’s a new playbook.
For WME, this isn’t just about one creator, it’s about planting a flag in the Gen Alpha space before the competition does. The creator economy hit $37 billion in ad spend last year alone. Courtlyn, with her cross-platform reach and proven retail impact, is exactly the kind of talent agencies are racing to sign right now.
The Loft Entertainment and Untitled’s involvement also hints that this isn’t just a brand deal pipeline; there are likely film, TV, and broader entertainment conversations already on the table.
Does signing with WME at 16 put her on a faster track, or add pressure that could slow her authentic growth? Will the WME, Untitled, and The Loft trifecta give her the infrastructure to build a lasting career, or is this just the hottest signing of the moment?
