- Masha Mar has signed with UK-based Warm Agency for worldwide live music and touring representation.
- The Serbian-born, Los Angeles-based DJ and producer has built a strong reputation through residencies on NTS Radio and dublab, as well as releases on SOS Music and Nervous Records.
- An active underground organizer, Mar co-founded Dig Deeper LA in 2014 and co-created the open-air party series Take It Outside.
Serbian-born, Los Angeles-based DJ and producer Masha Mar has officially joined the roster at Warm Agency for worldwide live music and touring representation. The boutique UK booking firm will manage Mar’s global touring schedule and festival appearances.
Mar has spent over a decade developing an eclectic sound across Chicago and New York house, cosmic disco, and rare dance tracks. She connects with global listeners through her monthly Beyond the Clouds residency on NTS Radio and regular broadcasts on dublab.
As a producer, she crafts hardware-driven tracks using classic synthesizers like the Roland TR-808 and Juno-60. Her discography includes her debut EP Virgil’s Dream, her Cherry Cherry EP on SOS Music, the collaborative NEMA VEZE EP, and club tracks on Nervous Records and Night Prism.
Community curation sits at the center of Mar’s career. In 2014, she co-founded Dig Deeper LA alongside Alison Swing, introducing seminal underground acts like DJ Sprinkles, K-Hand, Daniele Baldelli, Lena Willikens, and Axel Boman to Los Angeles. More recently, Mar partnered with Heidi Lawden to launch Take It Outside, an open-air event series dedicated to female and queer selectors.
On the live circuit, Mar has played stages at Coachella, Secret Project, Making Time, and the neonGARDEN stage at EDC Las Vegas, alongside her 2026 “Work The Box” residency at the Silverlake Lounge.
Joining Warm Agency places Mar alongside a curated roster of kindred selectors, including Gerd Janson, DJ Paulette, Luke Una, Colleen ‘Cosmo’ Murphy, and Horse Meat Disco.
Mar’s signing reflects a steady wave of boutique agency deals across independent electronic music in 2026. The move mirrors recent roster moves aimed at expanding international touring footprints, including Charlotte Sometimes joining Clockwork Artists and Nova Blue heading to Apelago.
Takeaways
Signing with Warm Agency marks a natural next step for Masha Mar as she expands her footprint across Europe and the UK without sacrificing her underground pedigree.
Rather than chasing a commercial mega-agency, Mar chose a boutique home known for championing dance music history, vinyl culture, and community-oriented selectors.
For Warm Agency, signing Mar bridges their UK and European base directly into Los Angeles’s vital underground movement. This partnership gives Mar the operational muscle to secure key international festival stages and European club dates while continuing to run grassroots party concepts on her own terms.
How quickly will Warm Agency’s European network translate Mar’s West Coast influence into marquee club and festival bookings across London, Berlin, and Amsterdam? Could this signing lead to joint international showcases between Mar’s Take It Outside party brand and Warm Agency fixtures like Horse Meat Disco?
