- Electronic music producer Deadmau5 (Joel Zimmerman) signed with Independent Artist Group (IAG) for worldwide representation across all business areas, focusing on live touring and intellectual property.
- A five-person agency team led by Griffin Perkiel, Max Rosenfield, Jarred Arfa, Nick Storch, and Peter Pappalardo will handle his representation.
- Zimmerman leaves Creative Artists Agency (CAA), while retaining longtime manager Dean Wilson at Seven20 and publicist Alexandra Greenberg at Falcon Publicity.
- The agency will direct global touring and spearhead crossover projects for his digital series Coffee Run, gaming company Oberhasli Games, and live software Auto/Pilot.
Electronic music pioneer Deadmau5, legally known as Joel Zimmerman, has signed with Independent Artist Group (IAG) for worldwide representation. The agreement covers all areas of his business, focusing on global live music touring and expanding his growing media and technology portfolio.
At IAG, a dedicated five-agent team guides Zimmerman’s operations: Griffin Perkiel, Max Rosenfield, Executive Vice President and Head of Global Music Jarred Arfa, Nick Storch, and Executive Vice President and Head of Global Touring Peter Pappalardo.
Zimmerman keeps his core support team intact outside the agency, continuing music management with longtime manager Dean Wilson at Seven20 and public relations with Alexandra Greenberg at Falcon Publicity.
Zimmerman previously secured touring representation with Creative Artists Agency (CAA) and United Talent Agency (UTA). The shift to IAG arrives as Zimmerman continues building ventures beyond the DJ booth. In 2025, Create Music Group acquired his music and mau5trap recording and publishing catalogue in a landmark $55 million deal.
In 2026, he returned to the airplay charts with the collaborative single “Science” alongside British singer Stevie Appleton, his first vocal single since “My Heart Has Teeth” with Skylar Grey. He also released an official remix of Angine de Poitrine‘s “Fabienk.”‘
These releases followed his major “retro5pective: 25 years of deadmau5” tour, which filled iconic venues like the Hollywood Bowl, Brooklyn Mirage, and Red Rocks Amphitheatre.
The signing continues a surge of high-profile legacy and live touring additions across IAG’s music division. The move mirrors recent expansions across the agency’s hip-hop and R&B rosters, arriving alongside worldwide representation deals for Grammy-nominated lyricist Rapsody and Motown legends The Temptations to steer their global touring.
For Zimmerman, IAG will identify fresh media deals around the planned relaunch of his popular celebrity interview web series Coffee Run, support his video game studio Oberhasli Games, and commercialize Auto/Pilot, his proprietary live-performance sequencing and automation software platform.
Takeaways
Deadmau5’s move to Independent Artist Group underscores a broader shift in how veteran superstars manage their careers.
Rather than relying on a legacy Hollywood agency to coordinate standard concert dates, Zimmerman is aligning with an agile mid-sized powerhouse that treats his touring, tech software, and digital IP as equal priorities.
Following the $55 million sale of his catalog to Create Music Group, Zimmerman is operating firmly as a technology and media entrepreneur.
By deploying senior touring leadership alongside specialized digital divisions, IAG gains a massive festival and arena headliner while showing other tech-forward artists that independent agencies can offer customized support without sacrificing global reach.
Will Deadmau5’s transition to IAG encourage other top-tier electronic producers to leave legacy agencies for mid-sized firms? How will IAG monetize Zimmerman’s software platform Auto/Pilot across non-music entertainment sectors?
