- The Temptations have signed with Independent Artists Group (IAG) for worldwide live music and touring representation, with agents Alex Chaykin and Harold Froget leading the deal.
- The legendary Motown group retains Star Direction for management and The Publicity Connection and Universal Music Group for publicity.
- The Temptations are currently on an active 2026 co-headlining U.S. tour with The Four Tops, hitting cities including Rockford, Mount Pleasant, Bowling Green, and Saratoga through October.
- IAG has been on a strong music signing streak, recently adding Slayer, Mastodon, and Kerry King for international representation in March 2026.
The Temptations have a new booking home. The iconic Motown group has signed with Independent Artists Group (IAG) for worldwide live music and touring representation. Agents Alex Chaykin and Harold Froget will lead the relationship at IAG.
On the management side, the group continues with Star Direction, and remains with The Publicity Connection and Universal Music Group for publicity.
Formed in Detroit in 1960, The Temptations are one of Motown’s most decorated acts, earning three Grammy Awards, including the Grammy Lifetime Achievement Award in 2013, and induction into the Rock and Roll Hall of Fame in 1989.
Rolling Stone also ranked them at #68 on their list of the 100 Greatest Artists of All Time. Their catalog includes timeless hits like “My Girl,” “Ain’t Too Proud to Beg,” and “Papa Was a Rollin’ Stone.”
The group is currently in full touring mode, co-headlining across America with The Four Tops through 2026, visiting cities including Bowling Green, Oxford, and Kansas City.
IAG has been actively building out its entertainment roster, and the agency has also been expanding its music division aggressively, signing Slayer, Mastodon, and Kerry King for international representation.
More recently, Omar Benson Miller Signed With IAG For Representation and Kyle Cooke Signed With Independent Artist Group (IAG) For Representation, as IAG continues to diversify its roster across entertainment verticals.
IAG was formed from the merger of Agency for the Performing Arts (APA) and Artist Group International (AGI) in 2023, combining AGI’s reputation as a premier independent music touring agency with APA’s full-service legacy.
Their music touring roster includes Billy Joel, Metallica, Mary J. Blige, Rod Stewart, Ne-Yo, and Norah Jones, among others.
Takeaways
This signing is a meaningful shift for one of the greatest live acts in American music history. Moving from a mega-agency like CAA to IAG signals that The Temptations are prioritizing a more focused, independent approach to their touring business, one that may offer tighter attention and a more curated touring strategy.
With agents Alex Chaykin and Harold Froget at the helm, and IAG’s growing muscle in live music, this partnership could push The Temptations into bigger festival slots, international stages, and premium booking opportunities they may not have fully explored under previous representation.
Could IAG’s international touring infrastructure unlock major European festival appearances for The Temptations in 2027? Could this new IAG deal lead to a proper international farewell or anniversary tour to mark The Temptations’ 65+ year legacy?
