- Billie Eilish and Parlux launched Eilish Intense Eau de Parfum on July 28, 2026, an amber gourmand that deepens her original 2021 debut scent.
- The fragrance opens with red berries and mandarin, moves into vanilla, cocoa and spice, and settles into musk, tonka bean and warm woods, housed in a gold-finished sculptural bottle.
- It launches exclusively on BillieEilish.com, priced from $32 to $88, before hitting Ulta Beauty and international retailers.
- The release marks Eilish Fragrances' fifth product with Parlux since 2021, arriving in one of the busiest celebrity fragrance seasons in recent memory.
Billie Eilish is deepening her fragrance line, literally. On July 28, 2026, Parlux and Billie Eilish introduced Eilish Intense Eau de Parfum, an amplified, richer take on her original 2021 debut scent, which The Fragrance Foundation named Fragrance of the Year in its Popular category.
“I love to wear the original for everyday activities and Intense at night,” Eilish said of the launch. The scent opens with red berries and mandarin over sugared petals, moves into creamy vanilla, cocoa and spice, then settles into musk, tonka bean and woods. The bottle keeps the collection’s sculptural, bust-inspired shape, now finished in radiant gold.
Eilish Intense arrives on BillieEilish.com with the 3.4 oz bottle at $88, alongside 1.7 oz ($78), 1 oz ($68) and 0.33 oz travel ($32) sizes, before rolling out to Ulta Beauty, which has been the line’s exclusive retail partner since day one.
Parlux President Lori Singer said the launch builds on the “incredible connection” fans formed with the original, which she called one of Ulta’s most-loved scents of 2025.
This marks Eilish’s fifth release with Parlux since Eilish Fragrances launched in 2021, following Eilish No. 2, Eilish No. 3 and November 2025’s Your Turn II.
Beyond Eilish, Parlux’s celebrity fragrance roster includes Drake‘s Better World Fragrance House and Paris Hilton Fragrances, alongside designer names like Kenneth Cole and Vince Camuto.
The timing lands amid a stacked summer for celebrity scents: Ariana Grande just extended her Cloud franchise with Cloud Aurora, Megan Thee Stallion debuted her first fragrance via Coty, and Huda Kattan pushed Huda Beauty into scent for the first time.
Off the fragrance shelf, Eilish remains one of pop’s most decorated names, holding ten Grammys and two Academy Awards (including one for “What Was I Made For?”).
She wrapped her Hit Me Hard and Soft world tour on November 23, 2025, and made her Fortnite Festival debut in 2024, and has also partnered with Google Maps to promote sustainable travel for concertgoers.
Takeaways
This isn’t a new fragrance story; it’s a deeper chapter of an existing one. Eilish and Parlux are betting fans want more of a scent that already sold out shelves, rather than chasing a fresh concept.
The continued Ulta Beauty exclusivity shows a five-year retail partnership that Parlux clearly has no interest in disrupting. And dropping right behind Ariana Grande’s Cloud Aurora and Megan Thee Stallion’s Coty debut, Eilish Intense lands in a genuinely crowded field for celebrity noses this summer.
Can an “intensified” version of a hit scent generate the same buzz as the original 2021 launch? Does the new gold bottle signal a broader visual refresh coming for Eilish Fragrances? Could “Intense” versions become a recurring format Parlux applies across its other celebrity fragrance lines?
