- Elle Limebear has signed with Decca Records, becoming the 97-year-old label's first contemporary Christian artist.
- The deal follows her independently released album Welcome to the Bloodline and lands alongside new single "Give Me Joy," out now.
- She remains with Jeff Roberts Agency for touring and Limebear Projects, run by husband Tom Limebear, for management.
Elle Limebear has signed with Decca Records, becoming the storied British label’s first contemporary Christian artist in its nearly century-long history.
The deal follows the success of Limebear’s independently released album Welcome to the Bloodline, which caught the attention of Decca’s A&R team. Her signing coincides with new single “Give Me Joy,” a reworking of the British hymn “Oil in My Lamp” that first found an audience during her set at the UK’s Satellites Festival.
Brighton-based Limebear is the daughter of Martin Smith, former frontman of British worship band Delirious?, and has built her own career since debuting with “Love Song” in 2018.
She’s since topped Billboard’s Christian Airplay chart, earned a GMA Dove Award nomination, collected multiple Step FWD Awards, and passed 150 million global streams, alongside appearances on major BBC programs.
Limebear was previously signed to Reunion Records, part of Sony-owned Provident Label Group, starting in 2018, before going independent for Welcome to the Bloodline, the record that drew Decca’s interest.
Her wider team stays intact: Jeff Roberts Agency continues handling her live bookings, and Limebear Projects, run by her husband, continues as management.
The signing comes during an active stretch for Decca, a Universal Music Group label. Weeks earlier, Decca Classics added Sir Anthony Hopkins as a composer, with his Life Is a Dream album due August 21.
This is part of a broader wave of major-label movement in 2026: Miley Cyrus signed with Atlantic Records after five years at Columbia, Ed Sheeran is set to sign with Interscope Records following his Atlantic exit, and Zara Larsson shifted from Epic to RCA Records within Sony.
Takeaways
Decca signing its first CCM artist is a real bet on a genre that rarely crosses into mainstream British label rosters, worth watching as a signal of how far contemporary worship music’s streaming numbers have traveled beyond Christian radio.
Keeping her booking and management team untouched while Decca absorbs publicity suggests this is a growth play, not a rebuild: the label is adding reach to a machine Limebear already built independently, not replacing it.
Does Decca’s move signal wider major-label interest in contemporary Christian and worship music? Will “Give Me Joy” cross over beyond gospel and CCM charts? Could this open the door for Decca to sign other independent worship artists?
