Celebrity Name: Kyle Cooke
New Company: Independent Artist Group (IAG)
Primary Agent: Nir Caspi
Department: Personal Appearance / Live & Brand
Territory: Global
- Reality television star Kyle Cooke, known for all 10 seasons of Bravo’s Summer House, spinoff Winter House, and upcoming In the City, has signed with Independent Artist Group for representation across film, television, brand partnerships, and digital media.
- IAG agent Nir Caspi, Head of Non-Scripted and Chief Growth Officer, emphasized that Cooke’s signing represents an opportunity to expand his presence across entertainment and consumer products, leveraging his authentic audience connection and best-in-class consumer brand.
- Cooke is currently in the middle of his “Let Him Cooke Tour,” bringing high-energy DJ performances across major U.S. and Canadian cities throughout 2026.
- The signing adds to IAG’s growing roster of multi-platform talent, positioning Cooke to leverage the agency’s full-service capabilities for expanded entertainment and brand opportunities.
Independent Artist Group has signed reality television star, entrepreneur, and DJ Kyle Cooke for representation across film and television, brand partnerships, and digital media.
The Bravo staple is best known for starring in all 10 seasons of Summer House, as well as the spinoff Winter House and the forthcoming In the City. He also appeared in the first season of Peacock’s hit reality series The Traitors.
Nir Caspi, Head of Non-Scripted and Chief Growth Officer at IAG, stated: “Kyle has built a highly authentic connection with audiences while simultaneously developing a best-in-class consumer brand. We see tremendous opportunity to grow his presence across multiple verticals and are excited to partner with him in this next phase of his career.”
As a founder of the popular premium beverage brand Loverboy, Cooke brings entrepreneurial experience alongside his entertainment portfolio. The signing comes as Cooke is actively touring with his DJ project across major U.S. and Canadian cities.
IAG’s recent momentum in music and entertainment aligns with the agency’s track record, similar to how they recently represented Slayer, Mastodon, and Kerry King for international touring representation, demonstrating their growing influence in diversified entertainment sectors.
Takeaways
Kyle Cooke’s move to Independent Artist Group signals a major shift in his career strategy. This isn’t just about reality TV anymore, it’s about building a comprehensive entertainment empire.
By partnering with an agency known for packaging multi-platform talent like Jessica Simpson and Christina Hendricks, Cooke is positioning himself to leverage his authentic personal brand across film, television, brand deals, and digital ventures simultaneously.
What makes this signing particularly strategic is IAG’s proven ability to expand artists beyond their initial fame. Cooke brings valuable assets to the table: a dedicated fanbase from a decade on Bravo, entrepreneurial success with Loverboy, and an active DJ touring schedule that keeps him culturally relevant. The agency now has the infrastructure to turn these pieces into bigger opportunities.
Could we see Kyle Cooke transition into producing his own digital series or podcasts through IAG’s content divisions? With his DJ momentum, might Cooke develop original music releases to accompany his touring schedule?
