- Zoom launched its new hero commercial, “Zoom Got It Done,” starring two-time Emmy winner Kate McKinnon as a scheming CEO trying to eliminate Zoom from her company.
- Produced by Colin Jost’s production company, No Notes Productions, the commercial debuted September 14, 2026, during Week 1 of NFL Monday Night Football.
- The spot serves as the direct sequel to Zoom’s 2025 brand reset ad starring Bowen Yang, shifting the spotlight toward Zoom’s generative AI and automated workplace tools.
- This marks McKinnon’s first partnership with Zoom, adding to her commercial portfolio with brands like Hellmann's and Verizon.
Zoom has released the next installment of its multi-channel “Zoom Ahead” campaign with a new television commercial titled “Zoom Got It Done.” The ad stars Kate McKinnon as an eccentric corporate CEO determined to wipe out Zoom across her company.
Throughout the commercial, her plans fail as she discovers the platform handles customer service, schedules appointments, and streamlines invoices, proving that Zoom finishes tasks instead of just hosting calls.
Produced in collaboration with No Notes Productions, founded by Saturday Night Live star Colin Jost, the commercial premiered on September 14, 2026, during ESPN’s NFL Monday Night Football broadcast. The spot directly follows Zoom’s 2025 “I Use Zoom!” ad led by fellow SNL cast member Bowen Yang.
While Yang’s spot highlighted user loyalty, McKinnon’s commercial illustrates Zoom’s broader AI ecosystem, which automates meeting summaries, drafts follow-up emails, and connects cross-team projects.
McKinnon enters her first campaign with Zoom. She previously led major advertising spots for Hellmann’s and Verizon. Meanwhile, Zoom continues expanding its celebrity and sports marketing footprint, which includes Yang’s recent campaign, an official Major League Baseball partnership, and its new “Zoombassadors” creator roster.
This campaign mirrors a broader industry trend of tech and telecommunications brands using comedy to humanize digital platforms, like Katt Williams teaming up with TextNow for their “Way Too Smart to Pay Dumb” campaign and Ali Wong fronting Vodafone’s global roaming campaign.
The commercial aligns with an active release period for McKinnon. After starring in 2023’s box-office hit Barbie, she starred in the sci-fi feature In the Blink of an Eye, which released on Hulu on February 27, 2026.
McKinnon also expanded her literary work, publishing Secrets of the Purple Pearl, the 2025 follow-up to her middle-grade bestseller The Millicent Quibb School of Etiquette for Young Ladies of Mad Science.
Takeaways
Zoom’s decision to tap Kate McKinnon marks a calculated departure from traditional enterprise software marketing. Rather than relying on technical spec sheets or dry interface walkthroughs, Zoom uses character comedy to explain complex artificial intelligence functions.
Turning common workplace headaches into punchlines makes generative AI tools, such as automated meeting notes and task handoffs, feel approachable to daily workers rather than intimidating.
The continued creative pipeline between Zoom, Colin Jost’s No Notes Productions, and top Saturday Night Live stars also reveals a deliberate brand strategy.
By tapping comedic talent with high likability, Zoom builds cultural relevance and keeps its messaging engaging across linear television, social platforms, and out-of-home media.
As video conferencing platforms compete to prove their AI additions genuinely save time, narrative-driven humor offers an effective way to cut through software fatigue.
Does comedic, character-driven storytelling make generative AI features easier for non-technical employees to understand? Can recurring partnerships with comedy writers establish a recognizable brand identity for Zoom against enterprise competitors like Microsoft Teams and Google Meet?
