- Brooklyn-based fitness coach and lifestyle influencer Jules Jacobsen has signed with boutique agency Smith & Saint for representation.
- Jackie Henderson at Smith & Saint will serve as Jacobsen's primary agent.
- Jacobsen, who has around 200,000 social media followers, also co-hosts the Martinis & Bikinis podcast alongside her husband, Pat O'Connor.
- The signing is part of a broader expansion push by Smith & Saint following a recent agency rebrand, with a focus on digital, sports, and culinary talent.
Brooklyn-based online fitness coach and lifestyle influencer Jules Jacobsen has signed with boutique talent agency Smith & Saint for representation. Agent Jackie Henderson will oversee her career at the firm.
Jacobsen has around 200,000 social media followers and co-hosts the Martinis & Bikinis podcast with her husband, Pat O’Connor. Her content focuses on fitness coaching and lifestyle, building a loyal community centered on wellness and everyday living.
The signing comes as Smith & Saint ramps up its digital creator roster. The agency, which recently signed lifestyle influencer Salomé Andrea and fashion creator Hailey Polk in the same wave of signings, continues to grow its footprint in the influencer space.
Founded in 2018 by attorneys Madison Smith and Britt St. George, the female-led agency’s current roster includes gymnasts Nastia Liukin, Sunisa Lee, and Stephen Nedoroscik, as well as Dancing with the Stars professional Jenna Johnson Chmerkovskiy.
The company noted the new signings follow a recent brand refresh as it expands across sports, digital, and culinary talent.
Takeaways
Smith & Saint isn’t slowing down. Signing Jules Jacobsen alongside Salomé Andrea and Hailey Polk in a single announcement signals that the boutique agency is making a deliberate and aggressive push into the digital creator economy, and they’re doing it with intention.
For Jacobsen, landing at a firm with ties to elite Olympic athletes and high-profile entertainment talent could open doors well beyond brand deals. Think co-branded wellness products, media appearances, and podcast expansion.
Does signing with a boutique agency like Smith & Saint give Jules Jacobsen a competitive edge over creators repped by larger, more traditional talent agencies? The Martinis & Bikinis podcast is a growing asset, will Smith & Saint leverage it to position Jacobsen as a media personality beyond social media?
