- Nashville-based rock and alt-country artist Liam St. John has signed with global independent booking agency ROAM for worldwide live music and touring representation, with agent Maxx Lesnick leading the deal.
- St. John transitions from WME, where he was previously booked by agent Carrie Creasey, while management continues with Group Project.
- His debut full-length album Man of the North (Big Loud Rock, September 2025), featuring collaborations with Houndmouth and Grammy winner Molly Tuttle, has established him as one of Nashville's most compelling emerging voices.
- The signing comes as St. John gears up for 2026 international touring, including C2C (Country to Country) dates in Rotterdam, Berlin, and London.
Spokane, WA-born, Nashville-based rock and alt-country artist Liam St. John has signed with ROAM for worldwide live music and touring representation. Agent Maxx Lesnick will oversee the territory globally.
St. John was previously booked by WME’s Carrie Creasey, while continuing with Group Project’s Cooper Anstett and Anthony Manker.
St. John broke through with his 2022 viral hit “Dipped In Bleach” and has since completed a 57-date North American headline tour, performed at CMA Fest and the Americana Festival, and made his Grand Ole Opry debut.
His first full-length studio album, Man of the North, released in September 2025 via Big Loud Rock, features Grammy winner Molly Tuttle and Houndmouth.
With 333K+ Instagram followers and 2026 C2C dates confirmed in Rotterdam, Berlin, and London, the timing of this signing signals a deliberate global push.
ROAM, formed in September 2025 from the merger of Arrival Artists and ATC Live, has quickly emerged as the world’s largest independent booking agency with 800+ artists on its roster.
The agency has been actively expanding its Americana and roots footprint, it recently inked Jamila Woods for worldwide representation and brought on Mindsigh for worldwide representation excluding North America.
Takeaways
This is a smart, well-timed move. St. John is at exactly the stage where the right international infrastructure can turn a breakout domestic run into a genuine global career, and ROAM, built from the DNA of both Arrival Artists and ATC Live, has the network to deliver that on both sides of the Atlantic.
The fact that he keeps Group Projects for management shows a team making surgical upgrades rather than wholesale changes, which is always a good sign for long-term stability.
Lesnick, who has steadily built his own roster of emerging acts at ROAM, is well-positioned to take an artist with St. John’s live energy and raw-roots credibility into new markets.
With Man of the North still making noise and a second album already in St. John’s sights, ROAM is getting in on the ground floor of something that could scale quickly.
With C2C appearances across Rotterdam, Berlin, and London already locked in for 2026, can Liam St. John replicate his North American headline momentum in European markets?
