- Ben Sterling has signed with Select Culture Agency for live music and touring representation across Asia, Australia, and Europe/UK (excluding Italy), with Javier de Castro leading the deal.
- Sterling continues with CAA for North American representation and Prime Culture for management.
- The signing places him alongside Select Culture's house-and-techno roster, which recently added Miguelle & Tons and Boss Priester.
- Sterling broke out via Hot Creations and his own Planet X imprint, and made his Coachella debut in 2024.
Ben Sterling, the London-born DJ and producer known for blending Chicago house, Detroit techno, and disco-rooted grooves, has signed with Select Culture Agency for live music and touring representation across Asia, Australia, and Europe/UK, excluding Italy. Agent Javier de Castro is overseeing the deal.
Sterling continues with CAA for North American representation and Prime Culture for management, keeping his core team intact while expanding his international footprint.
The move adds Sterling to a tightly curated Select Culture roster that includes Enzo Siragusa and Luuk Van Dijk, alongside Miguelle & Tons, who joined the agency for global representation in May, and Boss Priester, who signed with Select Culture for US touring in June.
The territory-split structure mirrors Priester’s own deal, which pairs Select Culture for one region with a separate agency handling the rest of the world.
Sterling’s breakthrough came via a residency at Ministry of Sound at 18, followed by releases on Hot Creations, including his 2019 EP The Energy. He’s since put out music on Solid Grooves, Diynamic, and his own label Planet X, with tracks like “Tribal Badman” and “Step Forward” extending his catalogue.
He made his Coachella debut in 2024 and has played DC-10 Ibiza, EDC Las Vegas, Circoloco, and The Warehouse Project, earning support from Marco Carola and The Martinez Brothers.
Takeaways
This isn’t a full representation overhaul; it’s a calculated territorial build-out. Sterling is keeping the pieces that work (CAA in North America, Prime Culture on management) while handing a boutique specialist the job of growing his footprint in three markets where underground house is scaling fast.
Landing at an agency that’s been actively adding vetted house talent all year signals confidence that Sterling’s sound travels well beyond the UK and European festival circuit he’s already conquered.
Could this deal fast-track Sterling onto more Asia-Pacific festival lineups over the next year? With Select Culture’s roster growing quickly in 2026, is it becoming the go-to boutique home for underground house acts going global?
