- Helen Sun has signed with independent agency Ground Control Touring for live music representation.
- Booking agent Kate Bell will manage the artist’s touring across all worldwide territories, excluding Europe and the UK.
- Sun previously operated independently, building her fanbase through her EP talk with your Teeth and performances at festivals like Stay Out West and Creepy Teepee.
- The signing expands Ground Control Touring's active roster additions alongside recent signings of similar indie acts.
Musician Helen Sun has officially signed with boutique agency Ground Control Touring for live music and touring representation. Agent Kate Bell will represent the artist across worldwide territories, excluding Europe and the United Kingdom.
Her sound, blending elements of slacker rock, trip-hop, and indietronica, earned attention following the release of her EP talk with your Teeth.
She has steadily expanded her live audience through festival appearances at Stay Out West in Sweden and the Creepy Teepee Festival in Prague, as well as U.S. club dates at Chicago’s Color Club and Philadelphia’s Ortlieb’s.
The addition comes during a period of roster expansion for Ground Control Touring. The agency recently completed similar deals: Krill and Joey Cash signed with Ground Control Touring for worldwide representation excluding Europe/UK.
Additionally, indie band Racecourse signed with Ground Control Touring for representation to handle their North American touring operations.
Under Kate Bell’s guidance, Sun is set to scale her global touring footprint and secure broader performance opportunities across North America and international markets.
Takeaways
Transitioning from independent self-booking to representation under an agent like Kate Bell at Ground Control Touring provides Helen Sun with agency infrastructure to step into structured headline tours and festival slots.
Excluding Europe and the UK from this deal allows for specialized, region-specific booking strategies while leveraging Ground Control Touring’s established North American and global reach.
Will this partnership lead to a full North American headline tour following Sun’s recent U.S. club performances? How might Ground Control Touring’s indie focus influence the rollout of Sun’s next project? Could Helen Sun land major North American indie festival bookings in the upcoming season?
