- Joey Cash has signed with Ground Control Touring for live music and touring representation worldwide, excluding Europe/UK.
- Agents Natasha Parish and Kiara Palacios will handle bookings.
- Cash stays with The Sakai Group for management.
- The signing follows the 2026 release of his debut album poser and a run of GCT indie/alt-leaning acquisitions.
Joey Cash, the 21-year-old Los Angeles-based electroclash and hyperpop artist, has signed with Ground Control Touring (GCT) for worldwide live music and touring representation, excluding Europe/UK.
Agents Natasha Parish and Kiara Palacios will lead the booking. Cash remains with The Sakai Group for management.
The deal caps a fast-moving year for Cash. His debut album poser landed in 2026, drawing comparisons to fellow hyperpop-revival acts like underscores and Frost Children, and he followed it with the singles “everything” and “What Do You Want Me to Do?”, building on 2025’s “lose control” and “swallow.” He’s since announced a second leg of his poser tour, including a June 2026 stop at Phoenix’s Valley Bar.
The signing adds Cash to a GCT roster that’s been especially active this year. The agency brought on Mississippi indie rockers Colour Revolt, reunited with longtime client Miniature Tigers, and Montreal’s TOPS.
Cash’s arrival pushes that momentum into electronic and hyperpop territory, a genre GCT has been lighter on compared to its deep indie-rock and emo bench.
Takeaways
This is a fast graduation for Cash: no prior agency, straight to a boutique agency known for cultivating cult and left-of-center acts.
Pairing him with Parish, who already reps electronic-leaning artists like Boy Harsher and Black Marble, suggests GCT is positioning Cash within its darker, dance-adjacent wing rather than treating him as a straight pop signing.
Keeping The Sakai Group in place shows this is about building out touring infrastructure, not a management shakeup.
Does this signal GCT is deliberately expanding into hyperpop as the genre’s revival gains steam? Could pairing Cash with Parish’s electronic roster lead to co-bill opportunities with acts like Boy Harsher?
