- Kacey Musgraves and Stanley 1913 are launching a limited-edition, four-piece hydration collection inspired by her Texas roots and her sixth studio album, "Middle of Nowhere."
- The lineup includes a $65 Quencher ProTour, $45 Everyday Suburban Mug, $55 Classic Legendary Bottle, and a $40 Pet Bowl, Stanley 1913's first pet product in any partnership collection, designed for Musgraves' dog Pepper.
- Every item features a cowhide print and a custom cattle-brand "KM" logo, with charm sets nodding to the album art, a Texas star, and a silver concho.
- The collection drops July 14 at 9 a.m. PT on Stanley1913.com; availability sign-ups opened July 9.
Kacey Musgraves is doubling down on her Texas roots. The eight-time Grammy winner has partnered with heritage drinkware brand Stanley 1913 on a limited-edition, four-piece hydration collection inspired by her home state and her sixth studio album, “Middle of Nowhere.”
The collaboration includes a 40-ounce Quencher ProTour with a translucent handle ($65), a 16-ounce Everyday Suburban Mug ($45), a one-quart Classic Legendary Bottle ($55), and a 24-ounce Pet Bowl ($40) made for her rescue dog, Pepper, the first pet product in a Stanley 1913 partnership collection.
Every piece features a brown-and-white cowhide print and a custom cattle-brand “KM” logo, with charm sets that reference the album art, a Texas star, and a silver concho.
The collection launches July 14 at 9 a.m. PT on Stanley1913.com, with notification sign-ups already open.
This marks Musgraves’ first outing with Stanley, though her 2026 has been packed with brand activity: she recently fronted a Depop shop drop selling pieces from her own wardrobe for charity, and launched a 100-piece apparel line, Kacey Lee, with denim brand Lee, exclusive to Walmart.
Stanley 1913, meanwhile, has built a busy roster of celebrity collaborations this year, including a tumbler line with Karol G tied to her Tropicoqueta album, and continues expanding its athlete portfolio through partners like Lionel Messi.
Takeaways
From the cattle-brand logo to the Texas star charm, this collection leans entirely on home-state signifiers; Musgraves’ music and merch are increasingly functioning as one continuous brand story.
This is Stanley’s first-ever pet bowl in a partnership collection. If it sells well, expect “pet parent” merch to become a standard add-on for future collabs.
Could this pet bowl open up a whole new merch category for Stanley going forward? Given Musgraves’ built-in Texas fanbase, could this outsell Stanley’s past celebrity collections?
