Lionel Messi Endorsements Summary
Lionel Messi, a professional soccer player, has engaged in endorsements with 49 brands across diverse categories, ranging from Footwear to Tourism. His endorsement deals include a long-standing relationship with Adidas, initiating in January 2006, and partnerships with newer brands such as AC Momento, which began in October 2022, and Air Europa starting in January 2010. These brands span sectors including Technology, Luxury Goods, Sports and Hydration Drinks, and more. Among other celebrities associated with these brands is Jourdan Dunn. Messi's broad endorsement portfolio underscores his association with a wide array of products and services, from Apparel and Electronics to Financial Services and Travel.
49 Lionel Messi Endorsements Deals
Lionel Messi's endorsement deals have included collaborations with well-known brands such as AC Momento, Adidas, and Air Europa
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October, 2022Investment
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January, 2006adidas EssentialsGlobalThird Inter Miami FC 25/26 Kit CollectionUnited StatesYou Got ThisGlobalTRIONDAGlobalHora DoradaGlobalWhere It All Kicks OffUnited StatesBrand EndorsementsProduct CollaborationsBrand Ambassador
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January, 2010Brand Endorsements
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July, 2024Brand AmbassadorBrand Endorsements
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October, 2022Brand EndorsementsBrand Ambassador
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February, 2012Licensing DealsCharitable Endorsements
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September, 2020Brand Ambassador
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June, 2026Brand Endorsements
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June, 2026Dick's Sporting GoodsUnited StatesBrand Endorsements
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April, 2026Messi RebootGlobalBrand EndorsementsLicensing Deals
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November, 2011Brand Ambassador
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November, 2023Brand EndorsementsBrand Ambassador
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December, 2024Brand EndorsementsLicensing Deals
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51
Brand Categories Endorsed by Lionel Messi
Lionel Messi's endorsements span a diverse range of product types, including Accessories, Airlines, and Appliances. This variety illustrates the wide spectrum of product categories Lionel Messi is associated with, highlighting their versatile brand affiliations.
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Lionel Messi Endorsement News
LAY'S and Lionel Messi Kick Off New Soccer Rally Cry with "Oh-Lay's" Campaign
LAY'S®, the beloved global potato chip brand, has teamed up with soccer legend Lionel Messi to launch an exciting new campaign that redefines the traditional soccer rally cry. As the soccer season heats up, fans are invited to join Messi…
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Lowe’s Partners with Lionel Messi for Exclusive Loyalty Promotion
Lowe's, the home improvement giant, has announced an exciting partnership with soccer legend Lionel Messi, leveraging his star power to enhance its loyalty program offerings. This collaboration involves a multi-year agreement with Messi, widely regarded as one of the best…
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Adidas Confirms Long-Term Partnership with Lamine Yamal
Adidas is thrilled to welcome Lamine Yamal into its illustrious family, marking the beginning of a long-term partnership. As of today, Yamal will be donning the X Crazyfast boots, a choice that complements his dynamic and explosive style of play…
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Lionel Messi Signs New Endorsement Deal With Beats By Dre
Lionel Messi has signed a new endorsement deal with Beats By Dre, joining an elite group of ambassadors that includes LeBron James, Erling Haaland, Naomi Osaka, Sha'Carri Richardson, Lil Wayne, and Alessia Russo. This partnership adds to Messi's extensive list…
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Messi, Ronaldo, Mbappé and Vinícius Star in LEGO 2026 World Cup Campaign
Celebrity Name: Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, Vinícius Júnior Brand Name: LEGO Deal Type: Global Brand Partnership / Product Endorsement Announced: April 2026 Impact: Expands LEGO’s presence in sports, positions the brand at the heart of World Cup conversation,…
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Lionel Messi Partners With Duracell for “Built Different” Campaign
Duracell, one of the world's leading battery manufacturers, has announced a new partnership with Lionel Messi, widely regarded as the greatest soccer player of all time. The deal, unveiled April 14, 2026, is timed perfectly for the most-watched soccer tournament…
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Lionel Messi Teams Up With Adidas on “Hora Dorada” F50 Football Collection
Lionel Messi and Adidas have unveiled their latest signature collaboration, the "Hora Dorada" F50 football boot collection. Released April 14, 2026, the drop comes as global excitement builds toward the 2026 FIFA World Cup, and the timing could not be…
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Lionel Messi, David Beckham, Thierry Henry & Others Star in Lay’s FIFA World Cup 2026 Campaign
Lay's, the PepsiCo-owned snack brand and Official Sponsor of the FIFA World Cup 2026, has launched two major marketing campaigns ahead of the tournament's return to North America for the first time since 1994. Now in its fourth year, "No…
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Timothée Chalamet, Bad Bunny, Messi, & Others Team Up With Adidas for WC 2026 Campaign
Adidas has dropped a cinematic World Cup 2026 campaign trailer starring Timothée Chalamet, Bad Bunny, Lionel Messi, David Beckham, and more ahead of the tournament. The clip opens with Chalamet on a call with Benito, insisting "I know about football,…
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Lionel Messi, Christian Pulisic & Billy Bob Thornton Star in Michelob ULTRA World Cup Campaign
Michelob ULTRA is pulling out all the stops for the FIFA World Cup 2026. On May 12, the Anheuser-Busch brand released "The Superior Match," a cinematic commercial that transforms a hotel lobby into a full-blown international soccer match, and the…
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Lionel Messi Teams Up With Lowe’s for “Epically More Messi” Summer Campaign
Lowe's is doubling down on its soccer playbook. The home improvement giant launched its "Epically More Messi" campaign on May 14, 2026, building on a partnership with Inter Miami CF legend Lionel Messi that dates back to spring 2024, when…
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Lionel Messi and Ronnie Fieg Team Up With Adidas Football for World Cup Jersey Collection
Lionel Messi and streetwear titan Ronnie Fieg have teamed up with Adidas Football for a World Cup jersey collection that is shaping up to be one of the biggest fashion-meets-football drops of 2026. Given that the 2026 World Cup will…
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Lionel Messi Unveils New Stanley 1913 Flask Collection
Lionel Messi and Stanley 1913 are back, and this time, they're going for gold. The Inter Miami CF star announced the latest collection on Instagram, sharing a graphic of the full assortment of bottles, tumblers, jugs, and straws, all promoted…
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Lionel Messi Stars in Duracell’s “Messi Reboot” Retail Campaign
Duracell, the world's leading disposable battery manufacturer, has officially brought its "Messi Reboot" campaign to retail shelves nationwide. The limited-edition packs, featuring Lionel Messi's iconic left-leg tattoos printed directly onto each battery cell, are now available at major retailers across…
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Lionel Messi, Lamine Yamal, Trinity Rodman & More Star In DICK'S x adidas World Cup Campaign
DICK'S Sporting Goods and Adidas are going all-in for the World Cup. The two brands dropped "Where It All Kicks Off" on June 9, 2026, a star-packed campaign produced by OBB Media that blends sport, culture, and retail into a…
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Lionel Messi Partners With Hard Rock for Immersive Summer of Soccer Campaign
Hard Rock International has officially launched its "All Teams. One Place." campaign, tapping long-time brand ambassador Lionel Messi to headline its most immersive soccer push yet. Announced June 9, 2026, and timed to the FIFA World Cup, the campaign spans…
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Lionel Messi Partners With ChatGPT for AI-Driven Football Campaign
Lionel Messi and OpenAI have teamed up for a global ChatGPT campaign designed to pull football fans into the world of AI just as the FIFA World Cup 2026 heats up. The collaboration marks the first time OpenAI has partnered…
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Lionel Messi Endorsements FAQ
What brands has Lionel Messi endorsed?
Lionel Messi has endorsed 49 brands, including prominent names like AC Momento, Adidas and Air Europa. For a complete list, check out the endorsements section on Lionel Messi's profile.
What businesses has Lionel Messi invested in?
Some businesses endorsed by Lionel Messi might have also benefited from their financial investments. In some cases, Lionel Messi may have received equity in return for their endorsement or collaboration with the brand.
What product types has Lionel Messi endorsed?
Lionel Messi has endorsed
51 types of products. Some of the industries and product types that Lionel Messi has endorsed include Accessories, Airlines, Appliances.
How does Lionel Messi choose brands to endorse?
Celebrities like Lionel Messi usually select brands that align with their personal values and interests, ensuring a genuine connection with the products and services they endorse or invest in.
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