- The new Messi x Stanley 1913 collection, their fourth together, dropped May 26, featuring water bottles, tumblers, mates, and flasks with gold coating and Messi's personal logo engraved.
- The gold-themed line is timed directly ahead of the 2026 FIFA World Cup, where Argentina opens against Algeria on June 16.
- Products are available on Stanley1913.com and select retail locations, with Argentine prices ranging from $80,000 ARS (mates) to $210,000 ARS (flasks).
- Lionel Messi has been a Stanley 1913 brand ambassador since 2024; fans can also customize colors on most pieces in the collection.
Lionel Messi and Stanley 1913 are back, and this time, they’re going for gold. The Inter Miami CF star announced the latest collection on Instagram, sharing a graphic of the full assortment of bottles, tumblers, jugs, and straws, all promoted in gold with customizable color options available on most pieces.
The line includes water bottles, tumblers, mates, and flasks featuring a gold coating and Messi’s personal logo engraved, going on sale May 26 via the official Stanley 1913 online store and selected retail locations.
This marks their fourth collaborative collection since Messi became a Stanley brand ambassador in 2024. The timing is deliberate. Argentina opens against Algeria on June 16 at Arrowhead Stadium, and Stanley 1913 is leaning into the global spotlight.
The brand has flagged that more club and athlete partnerships are coming in 2026 as it looks to embed itself deeper into sports culture.
Beyond Stanley, Messi has been on a brand sprint heading into the World Cup. He recently teamed up with Lowe’s for the “Epically More Messi” summer campaign and partnered with Duracell for their “Built Different” campaign.
He also starred alongside Cristiano Ronaldo, Kylian Mbappé, and Vinícius Jr. in LEGO’s 2026 World Cup campaign announced in April.
For Stanley 1913, the Messi collab sits alongside a broader celebrity strategy. The brand has previously partnered with Post Malone and K-Pop star Jennie Kim, and also recently launched a limited edition Rouge et Bleu drinkware line with PSG.
Takeaways
The fourth Messi x Stanley 1913 drop is no coincidence, dropping days before Argentina’s World Cup opener is peak sports marketing.
Stanley 1913 is using Messi to ride global football fever while simultaneously building cultural relevance beyond its North American tumbler roots. The gold aesthetic and mate inclusion speak directly to Argentine identity, smart localization at a moment of maximum global attention.
With this being their fourth collab, is the Messi x Stanley 1913 partnership becoming one of sports’ most consistent celebrity-brand franchises? Could the World Cup timing turn this collection into a collector’s item, especially if Argentina goes deep in the tournament?
