- Eva Longoria is fronting BISSELL's new cordless stick vacuum, the PowerClean DualBrush.
- The campaign centers on Longoria's real, pet-and-kid-filled household as the model for the product's target user.
- The PowerClean DualBrush retails for $359 and is rolling out at major retailers in the US and select global markets.
- Every BISSELL purchase supports the BISSELL Pet Foundation's mission to reduce pet homelessness.
BISSELL has named the actress, director, and producer Eva Longoria its newest global brand ambassador, tapping her to launch the PowerClean DualBrush, the company’s most advanced cordless stick vacuum yet.
The pairing leans into Longoria’s real life rather than a polished celebrity image. BISSELL says her “lively household,” full of kids, pets and everyday chaos, mirrors the busy, lived-in homes the DualBrush was built for.
The vacuum uses dual brush rolls, FurFinder headlights that reveal pet fur, and AutoAdapt technology that boosts suction power on contact with tougher debris.
“I love a lively, bustling home with kids, cooking, pets, you name it — and that means messes, both big and small, come with the territory,” Longoria said in the announcement.
The campaign follows a broader pattern of brands leaning on relatable star power to sell home and lifestyle products, similar to how Hilary Duff recently became the face of Bath & Body Works’ Fruit Fusion collection, or how Giovanna Fletcher was named Gardena’s brand ambassador for a UK gardening push.
Priced at $359, the PowerClean DualBrush is now available online and at major retailers. Purchases also support the BISSELL Pet Foundation’s fight against pet homelessness, tying the campaign to a cause angle alongside the product push.
Takeaways
Longoria’s star power has always sold beauty, wellness, and food brands, but a vacuum? That’s the interesting twist here. BISSELL isn’t buying glamour; it’s buying relatability, betting that a famous face admitting to laundry piles and pet hair sells harder than a spotless studio shot ever could.
This is also a smart move for a 150-year-old company trying to feel current without losing its practical, family-first identity.
Does celebrity “relatability” marketing actually move product, or is it just a nicer-looking ad? Could this partnership open the door for more “unglamorous” household brands to court A-list ambassadors?
