- Kylie Jenner and Dunkin' launched The King Kylie Collection on July 8, 2026, three pink, limited-time drinks inspired by Jenner's 2016 "King Kylie" persona.
- The lineup: Candy Pink Lemonade Refresher, Vanilla Pink Cloud Latte, and Pink Lemon Drop Suncloud Lemonade.
- This is Jenner's first-ever partnership with Dunkin', timed to the 10th anniversary of Kylie Cosmetics.
- The campaign was directed by Dave Meyers and debuted with a pink-wig boardroom-themed ad spot.
Kylie Jenner is bringing King Kylie back, this time to your coffee order. On July 8, the beauty mogul partnered with Dunkin’ to launch The King Kylie Collection, three limited-time pink beverages inspired by her viral 2016 alter ego.
The lineup includes the Candy Pink Lemonade Refresher, the Vanilla Pink Cloud Latte, and the Pink Lemon Drop Suncloud Lemonade, each doused in the era’s signature pastel-pink aesthetic.
The rollout arrives as Jenner marks 10 years since founding Kylie Cosmetics, a milestone she also celebrated by reviving her original Lip Kit shades.
“Pink has always been central to King Kylie, so partnering with Dunkin’ felt like a natural extension of that world,” Jenner said. Dunkin’ Chief Marketing Officer Jill Nelson added that the brand wanted its summer menu to feel “a little more pink and a little more extra.”
The campaign, directed by Dave Meyers, features Jenner in a pink wig for a boardroom-style spot. It’s her latest major brand move after co-designing Meta’s new AI smart glasses collection, and it lands the same year that Dunkin’ assembled Ben Affleck, Jennifer Aniston, Matt LeBlanc, and Jason Alexander for its star-studded “Good Will Dunkin'” Super Bowl campaign.
Dunkin’ has leaned hard into celebrity marketing throughout 2026, a playbook also showing up elsewhere in the beverage aisle, like Becky G’s recent flavor collaboration with Alani Nu.
This marks Jenner’s first Dunkin’ deal, though she says the chain was “already kind of a part of my routine”, her go-to order is a simple iced vanilla latte. The King Kylie Collection is available now for a limited time at participating Dunkin’ locations nationwide.
Takeaways
Dunkin’ just proved once again that nostalgia sells better than a new flavor ever could. Rather than inventing a new gimmick, the brand borrowed a persona that already has a built-in fanbase and let Jenner’s 2016 internet moment do the marketing for them.
This is also a savvy pivot for Jenner, who’s spent the year stacking wildly different partners, from Meta’s hardware division to a donut chain, proving her name still moves product outside the beauty aisle.
Can a three-drink LTO actually shift Dunkin’s image among younger, beauty-industry-adjacent consumers? With Jenner now spanning beauty, tech, and fast food, is she becoming a genre-agnostic endorsement machine? Does this partnership do more for Dunkin’s cultural relevance or for Kylie Cosmetics’ 10th-anniversary buzz?
