- Digital creator Jake Shane has partnered with activewear and lifestyle brand Alo Yoga to launch a new digital fitness series titled "Shake & Train with Jake Shane."
- The series is hosted on the Alo Wellness Club platform and features fast, accessible, sub-10-minute fitness and Pilates routines.
- The collaboration leverages Shane's massive digital footprint and follows major career milestones, including his podcast's expansion onto Netflix.
Popular content creator and comedian Jake Shane has officially teamed up with activewear giant Alo Yoga for a brand-new digital fitness program titled “Shake & Train with Jake Shane.”
Available through the Alo Wellness Club platform, the workout series focuses on quick, high-energy sessions lasting 10 minutes or less.
The routines blend light-weight training, resistance bands, and Pilates, with targeted sweat sessions like “This Is Full Body Everything” led by Alo’s Head Trainer Louis Chandler, alongside fiery Pilates-infused movements coached by instructor Bianca Wise.
This health-focused launch follows a massive year for Jake Shane, whose career hit a major milestone with the 2026 expansion of his hit comedy podcast, Therapuss with Jake Shane, onto Netflix.
Shane has built a diverse portfolio of major brand endorsements. In June 2026, he collaborated with Panera Bread to launch the custom “Pass That Panera” Meal.
He has also served as a Brand Ambassador for the prebiotic soda brand Poppi since February 2025 and partnered with Popsicle in September 2025. Additionally, he teamed up with TheraBreath in late 2025 for their “Breathapy” toothpaste campaign.
Similar to how Sofi Tukker partnered with Beyond Yoga for the “Seek Beyond” campaign to bridge music and movement, Shane’s partnership targets a Gen Z audience by making wellness accessible and lighthearted.
This trend mirrors other recent fitness expansions, such as Terry Crews starring in Wellhub’s “Terry Crews’ Crews” campaign to highlight community-focused health routines.
Alo Yoga has previously secured partnerships with top-tier global icons and influencers, including Kylie Jenner, Hailey Bieber, Kendall Jenner, and Gigi Hadid.
Other notable figures who have signed official endorsement deals with the brand include NBA star Jimmy Butler, model Meghan Roche, actress Margarida Corceiro, and digital creators like Dani Dyer and Debi Flugge.
The new training series solidifies the comedian’s presence within the elite Alo Yoga community. Known for frequenting the brand’s private, invite-only wellness facilities alongside top-tier internet personalities, Shane continues to translate his viral online influence into major lifestyle and fitness product collaborations.
Takeaways
This partnership marks a strategic shift in how modern athleisure brands approach the wellness space. Instead of relying solely on traditional athletes or high-fashion models, Alo Yoga is tapping into the highly engaged, culture-driven audience of digital creators like Jake Shane.
By creating bite-sized, under-10-minute fitness content, the campaign directly answers the modern consumer’s demand for efficient, low-barrier exercise routines that fit seamlessly into a busy day. It proves that comedy and relatability can be powerful vehicles for promoting a healthy lifestyle.
Will more luxury activewear brands shift their focus from high-performance athletes to comedic and lifestyle creators to humanize their image? Could content-driven collaborations like this pave the way for more digital creators to launch long-term fitness app integrations?
