- Alexa Chung fronts Chloé's new Resort 2027 lookbook alongside Ella Valensi
- Campaign shot in Paris to showcase creative director Chemena Kamali's tailoring-meets-lingerie collection
- Marks another Chloé moment for Chung, who wore the label's Resort 2026 pieces to the brand's Paris show last year
- Follows a run of recent deals for Chung, including Burberry and HOFF
Alexa Chung is once again a face of Chloé. The British model and presenter appears in the house’s Resort 2027 lookbook, unveiled this week alongside Ella Valensi, daughter of Strokes guitarist Nick Valensi.
The collection, designed by creative director Chemena Kamali, was presented at Chloé’s Paris headquarters and leans into a “British accent,” per Kamali, mixing precise tailoring with romantic, lingerie-inspired pieces. Think reworked three-piece suits, ruffled blouses standing in for shirts, and chunky bib necklaces layered over bare collarbones.
Chung isn’t new to the Chloé fold. She was spotted front row at the brand’s Resort 2026 show last October wearing looks straight off that season’s runway, and has long been associated with the label’s signature Paddington bag.
Off the back of that history, her casting for Resort 2027 reads less like a fresh signing and more like a natural continuation.
The appointment comes on the heels of a busy year for Chung, who recently became the face of Spanish sneaker brand HOFF’s “SEVEN” launch and appeared in Burberry’s festival-themed campaign alongside Cara Delevingne and Liam Gallagher.
Chloé, meanwhile, has kept its celebrity roster active in 2026. The house recently tapped Apple Martin for its à la Plage summer campaign and named K-pop star Anna from MEOVV as global brand ambassador for the Paddington bag.
This is a strategy other fashion brands are mirroring, like Irina Shayk’s recent Blumarine Resort 2027 campaign, another sign that resort season has become prime real estate for star power.
Takeaways
Chloé keeps circling back to faces that already live in its world rather than chasing viral “it girl” moments, and Chung’s repeat casting proves loyalty still counts in fashion marketing.
Is Chung’s longstanding Chloé association more valuable to the brand than a splashier celebrity name? What does the resort season’s celebrity arms race (Chloé, Blumarine) say about how fashion brands compete for cultural relevance?
