- Keke Palmer stars as a vibrant retro aerobics instructor in Verizon’s new "Get Your Verizon On" national campaign to promote the Apple iPhone 18 Pro.
- The commercial uses a vintage VHS workout aesthetic driven by Black Box’s 1990 dance anthem "Everybody Everybody" and highlights Verizon's Simplicity Pro plan.
- New switchers can receive an iPhone 18 Pro with no trade-in required, annual upgrade perks, and waived fees through Verizon Loyalty.
- This debut partnership between Palmer and Verizon expands her 2026 brand roster alongside recent collaborations with Fabletics and Panera Bread.
Telecommunications giant Verizon has unveiled its national commercial campaign titled “Get Your Verizon On,” starring Emmy Award-winning entertainer Keke Palmer to anchor the release of the Apple iPhone 18 Pro.
Dressed in an all-red fitness ensemble, Palmer leads an energetic group workout framed like an authentic 1980s and ’90s VHS exercise tape. Powered by Black Box’s 1990 house hit “Everybody Everybody,” she directs the routine while reminding viewers to “keep our bodies tight and our iPhones new”.
The ad details Verizon’s Simplicity Pro plan, which provides an iPhone 18 Pro to customers who switch without requiring a device trade-in, annual smartphone upgrades, waived fees via Verizon Loyalty, and cash-back rewards via Verizon Dollars.
This spot marks Palmer’s first official campaign with Verizon. The carrier has a strong track record of tapping top cultural figures, having previously enlisted talent such as NBA star Jimmy Butler and NFL running back Austin Ekeler to front promotional pushes.
The campaign continues a standout run for Palmer. On screen, she recently led the 2025 buddy comedy One of Them Days alongside SZA, which grossed nearly $52 million worldwide.
Earlier this year, she fronted her second Fabletics collaboration campaign focused on everyday activewear and partnered with Panera for their ‘Refreshingly Loyal’ campaign to spotlight their updated membership benefits. Palmer also serves as Chief Brand Officer for Creme of Nature and represents skincare label La Roche-Posay.
The campaign arrives amid fierce competition during the autumn smartphone cycle. Major tech and mobile brands continue to lean heavily into high-energy music integrations, mirroring moves like when pop artist Rosé partnered with Apple for a ‘Shot on iPhone’ campaign to shoot her music video.
Takeaways
Verizon’s collaboration with Keke Palmer illustrates how leading telecom brands are moving away from technical jargon in favor of character-led humor and cultural nostalgia.
Instead of bogging viewers down with network coverage maps or spec sheets, the spot uses high-energy comedy to make annual hardware trade-ins and carrier-switching feel accessible and fun.
Palmer’s natural screen presence allows corporate incentives, like fee waivers and annual upgrade programs, to feel like effortless lifestyle upgrades rather than financial commitments.
Her multi-category endorsements across fashion, food, and tech prove that her approachable, viral persona remains one of the most versatile marketing assets in entertainment today.
How does Keke Palmer’s crossover appeal across TV, film, and social platforms make her uniquely effective across such varied brand categories? Does the use of classic dance anthems like “Everybody Everybody” broaden commercial appeal across multiple generations of viewers?
