- Apple Martin, 21, fronts Chloé's à la Plage high summer 2026 campaign, her first for the French house, shot by photographer David Sims.
- The campaign is built around a surreal beachside fantasy with oversized shells and dreamy summer imagery; the collection drops in stores May 12, 2026.
- Supermodel Claudia Schiffer fronted the inaugural à la Plage campaign in 2025, making Martin the second face of the now-annual capsule series.
- Martin's recent brand work includes campaigns for Self-Portrait and GapStudio (alongside her mother Gwyneth Paltrow), signaling a fast-rising profile in fashion.
Apple Martin is the new face of Chloé’s à la Plage Summer 2026 campaign. The 21-year-old, daughter of Gwyneth Paltrow and Chris Martin of Coldplay was captured by photographer David Sims against an imaginary shoreline where giant shells jut dramatically out of the sand.
Creative director Chemena Kamali described the campaign as an ode to a surreal summer fantasy, calling Martin a natural fit for the dreamlike, poetic feeling the collection aims to evoke.
Martin wears airy dresses, broderie anglaise blouses, a parrot-and-hibiscus-print swimsuit, raffia handbags, and jelly mules from the capsule, which is exclusive to resort boutiques, Chloé stores, and online.
The à la Plage line, introduced by Kamali last year, previously starred Claudia Schiffer in its debut campaign.
This is Martin’s first Chloé campaign. She has previously fronted campaigns for Self-Portrait and GapStudio. the latter alongside her mother, who has been busy on her own brand-building front, recently expanding Goop Kitchen to NYC with a culture-driven campaign. Martin made her society debut at the Le Bal des Débutantes in Paris in 2024.
Chloé’s pivot to high-profile summer campaign faces capitalizes on booming post-pandemic tourism and the growing appeal of European resort fashion.
This mirrors a wider luxury industry trend, similar to how Sombr recently starred in Valentino’s Pre-Fall 2026 campaign, luxury houses are increasingly betting on fresh, culturally resonant faces to anchor seasonal capsule collections.
Takeaways
Apple Martin isn’t just riding her parents’ fame, she’s building a real fashion résumé fast. Landing a Chloé campaign at 21, just two years after her society debut, is a serious milestone.
For Chloé, casting Martin reflects a deliberate strategy: pairing the à la Plage capsule with faces that feel sun-kissed, youthful, and aspirational without being predictable.
Claudia Schiffer last year brought legacy glamour; Martin brings a newer generation’s organic cool. Together, the two choices paint a clear picture of how Chemena Kamali wants to position the line, timeless yet fresh.
Is Apple Martin on track to become a genuine fashion industry force, or is this still largely powered by name recognition? What does this deal signal for other celebrity offspring looking to break into fashion on their own terms?
