JENNIE Endorsements Summary
JENNIE, a singer, has established partnerships with a total of 20 brands spanning 15 diverse categories, including footwear, clothing, speakers and headphones, and luxury goods. Notable examples of these collaborations include Adidas Originals, BEAMS T, and Beats By Dre. Her engagement with Adidas Originals and Beats By Dre began in June 2024, while her licensing deal with BEAMS T is set to start in May 2026. These endorsements cover a broad spectrum of industries from fashion and apparel to tourism and financial services. Other celebrities such as Brent Faiyaz and Joe Flacco are also associated with some of these brands.
20 JENNIE Endorsements Deals
JENNIE's endorsement deals have included collaborations with well-known brands such as Adidas Originals, BEAMS T, and Beats By Dre
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June, 2024ClocksGlobalBrand Endorsements
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May, 2026Licensing Deals
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June, 2024Beats Solo BudsGlobalJENNIE Beats Solo 4GlobalBeats Solo 4 - JENNIE Special EditionGlobalBrand EndorsementsProduct Collaborations
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February, 2024Brand Ambassador
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March, 2019Coco CrushGlobal#CHANELFallWinterGlobal#CHANEL25Global25FW Pre-CollectionGlobalBrand AmbassadorEvent AppearancesBrand Endorsements
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June, 2024Brand Endorsements
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March, 2026JENNIE x Frankies BikinisUnited StatesBrand EndorsementsProduct Collaborations
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April, 2020 - September, 2025JENTLE SALONGlobalGentle Monster “Jewelry”GlobalJentle HomeGlobalBrand EndorsementsBrand AmbassadorProduct Collaborations
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April, 2025Ruby HeartsUnited StatesProduct Collaborations
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January, 2019Brand EndorsementsBrand Ambassador
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May, 2025Pre-Collection Fall 2025GlobalBrand Endorsements
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July, 2026Music Festival CollectionGlobalLicensing Deals
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March, 2024Maison Kitsuné Baby FoxGlobalBrand Endorsements
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Brand Categories Endorsed by JENNIE
JENNIE's endorsements span a diverse range of product types, including Accessories, Banks, and Clothing. This variety illustrates the wide spectrum of product categories JENNIE is associated with, highlighting their versatile brand affiliations.
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JENNIE Endorsement News
BLACKPINK's Jennie Stars in Beats Solo Buds and Headphones Campaign
Jennie, a prominent member of the global K-pop sensation BLACKPINK, is showcasing her star power in the latest advertising campaign for Beats Solo Buds and headphones. This collaboration highlights her influence and appeal in the international market, making her a…
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BLACKPINK Teams Up With MLB and New Era for Cap Collection
Celebrity Name: BLACKPINK (Jisoo, Jennie, Rosé, Lisa) Brand Name: MLB (Major League Baseball) & New Era Deal Type: Three-Way Brand Collaboration / Limited Edition Product Collection Announced: March 2026 Impact: Expands BLACKPINK's brand reach into American sports culture; bridges K-pop…
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Blackpink's Jennie Partners With Frankies Bikinis On New Collection
Celebrity Name: Jennie Brand Name: Frankies Bikinis Deal Type: Co-Designed Capsule Collection Announced: March 27, 2026 Impact: Global fashion drop bridging K-pop and California beachwear culture Jennie and L.A.-based Frankies Bikinis have officially announced the "JENNIE x Frankies Bikinis" capsule collection, set…
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Jennie Named Global Brand Ambassador for Ray-Ban
Celebrity Name: Jennie Brand Name: Ray-Ban Deal Type: Global Ambassador + Campaign Announced: April 9, 2026 Impact: Expands Ray-Ban’s reach with Gen Z and K‑pop audiences while further cementing Jennie as a leading global fashion and beauty endorser BLACKPINK's Jennie…
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Jennie Teams Up With Beats for Onyx Black Solo 4 Special Edition Release
Beats by Dre and BLACKPINK's Jennie are back together. The Apple-owned audio brand has officially unveiled the Beats Solo 4 – JENNIE Special Edition in Onyx Black, dropping globally on Friday, April 24. This is their second special edition collaboration.…
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Jennie Partners With BEAMS T for Limited Photo Tee Capsule Drop
Jennie of BLACKPINK has teamed up with Japanese retailer BEAMS T for a limited 3-piece photo tee capsule celebrating her debut solo album Ruby. Each tee leans into a vintage photographic aesthetic and is available now exclusively through the BEAMS…
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Jennie Named Global Ambassador for Vaseline Body Care Collection
Vaseline, the Unilever-owned heritage beauty brand, has named South Korean singer Jennie its Global Ambassador for its Body Care Collection. This makes Jennie the brand's first-ever global ambassador for the body care category. Jennie will front campaigns across key markets,…
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JENNIE and ROSALÍA Team Up With L.O.L. Surprise! O.M.G. for Music Festival Collection
L.O.L. Surprise! is turning 10, and it's celebrating with real pop stars for the first time. MGA Entertainment unveiled its new Music Festival collection on July 7 ("7/07 Day," a nod to "L.O.L." upside down), headlined by JENNIE and Rosalía.…
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Jennie Fronts Ray-Ban's "Back to School" Campaign
Ray-Ban has unveiled "Back to School," a new campaign starring Jennie, reworking the brand's classic Aviator, first designed in 1937, with new Transitions GEN S lenses in a ruby tint. The lenses stay clear indoors and shift to a rose…
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JENNIE Endorsements FAQ
What brands has JENNIE endorsed?
JENNIE has endorsed 20 brands, including prominent names like Adidas Originals, BEAMS T and Beats By Dre. For a complete list, check out the endorsements section on JENNIE's profile.
What businesses has JENNIE invested in?
Some businesses endorsed by JENNIE might have also benefited from their financial investments. In some cases, JENNIE may have received equity in return for their endorsement or collaboration with the brand.
What product types has JENNIE endorsed?
JENNIE has endorsed
19 types of products. Some of the industries and product types that JENNIE has endorsed include Accessories, Banks, Clothing.
How does JENNIE choose brands to endorse?
Celebrities like JENNIE usually select brands that align with their personal values and interests, ensuring a genuine connection with the products and services they endorse or invest in.
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