- BEAMS T drops 3 Jennie photo tees, now available on the BEAMS official online shop, part of a wider 8-piece music tee series that also includes 5 Wu-Tang Clan styles.
- The capsule is tied directly to Jennie's debut solo album Ruby, released via her own label ODD ATELIER, and frames the K-pop star through a vintage lens aesthetic.
- This marks Jennie's first known collaboration with BEAMS T; the Japanese retailer has previously partnered with Wu-Tang Clan, Mountain Hardwear, and NEEDLES on past capsules.
- The drop lands amid Jennie's busiest endorsement stretch yet in 2026, adding streetwear credibility to an already packed fashion portfolio.
Jennie of BLACKPINK has teamed up with Japanese retailer BEAMS T for a limited 3-piece photo tee capsule celebrating her debut solo album Ruby.
Each tee leans into a vintage photographic aesthetic and is available now exclusively through the BEAMS official online shop. The drop forms part of a larger 8-piece music series that also features Wu-Tang Clan imagery shot by British photographer Eddie Otchere, bridging two iconic music eras under one format.
This is Jennie’s first collaboration with BEAMS T, whose past capsule partners include Mountain Hardwear and NEEDLES.
For Jennie, the drop extends a strong 2026 run that includes a Ray-Ban and Ray-Ban Meta global ambassadorship and a Frankies Bikinis co-design capsule that sold out rapidly after its April 2 launch. She also fronted Adidas’ Superstar Spring 2026 global campaign and attended Calvin Klein’s Fall 2026 runway at New York Fashion Week.
On the music side, Ruby, which hit No. 2 on Billboard’s Top Album Sales chart, received a complete edition upgrade in March 2026, expanding from 15 to 21 tracks.
Jennie is also set to headline Governors Ball in New York City in June, joining Lorde and A$AP Rocky on the lineup. She also partnered with Beats for an Onyx Black Solo 4 special edition.
Takeaways
This BEAMS T drop is a smart, low-volume move that deepens Jennie’s streetwear credibility without diluting her luxury brand positioning.
BEAMS T typically reserves its photo tee format for culturally iconic figures, placing Jennie alongside Wu-Tang Clan in the same series isn’t incidental; it’s a deliberate signal of her crossover standing in global music and fashion culture. The Ruby album tie-in also keeps the project grounded in her artistry rather than just her celebrity image, which adds authenticity.
From BEAMS T’s side, tapping a K-pop superstar at the height of her solo career, and one who already has brand equity in Japan, is a low-risk, high-visibility play that speaks to their global streetwear ambitions.
Does Jennie’s inclusion in a BEAMS T music series alongside Wu-Tang Clan mark a new level of cross-cultural credibility for K-pop artists in the streetwear space? Could this BEAMS T capsule be the beginning of a deeper ongoing collaboration, or is it a one-off tied strictly to the Ruby era?
