- Gerald Charles names world No. 1 Gemma Triay as its first-ever padel ambassador, marking the Swiss watchmaker's official entry into the sport.
- Triay has held the FIP world No. 1 ranking for four consecutive seasons and holds 52 career titles.
- The signing builds on Gerald Charles' existing tennis roster, which includes ambassadors Alex de Minaur and Andrea Vavassori.
- Triay will represent the brand across major international padel tournaments, with further collaboration details expected in the coming months.
Gerald Charles has entered the world of padel, naming world No. 1 Gemma Triay as the Swiss watchmaker’s first-ever ambassador for the sport.
The move extends the maison’s sporting portfolio beyond tennis, where it already counts ATP stars like Alex de Minaur and Andrea Vavassori among its faces.
Triay, born in Menorca in 1992, is one of padel’s most decorated competitors. She’s held the FIP world No. 1 ranking for four straight seasons, racked up 52 career titles, and won multiple world championships on the Premier Padel circuit. Off the court, she’s become a vocal advocate for pay and visibility parity in women’s padel.
Gerald Charles CEO Federico Ziviani said Triay embodies the brand’s values of precision and intensity, while Triay called the maison a partner that blends tradition with innovation.
The deal lands amid a broader wave of watch-and-sport pairings this year, Erling Haaland’s cosmic-inspired Breitling collection being a recent example of a global athlete anchoring a horology campaign.
Triay isn’t new to sponsorship. She’s raced with Bullpadel since 2022 and counts Adeslas among her partners. Her regular doubles partner, Delfi Brea, who recently signed with WME for global representation, and fellow padel star Ligita Motiejauskaite, who also joined WME’s roster, suggest padel talent is increasingly courted by major agencies and brands alike.
For Gerald Charles, the move follows a pattern: golfer Renato Paratore and footballer Claudio Marchisio round out a growing multi-sport ambassador list, all chosen to reflect the brand’s performance-driven identity.
Takeaways
Padel isn’t just booming on court; it’s now pulling luxury watchmakers off the tennis sideline entirely.
Gerald Charles betting on Triay signals that independent watch houses see niche, fast-growing sports as a way to stand apart from mega-brands chasing the same handful of mainstream athletes. It also shows brands increasingly valuing off-court credibility (like Triay’s equal-pay advocacy) as much as trophies.
Will Gerald Charles design a padel-specific timepiece, the way it did with its tennis-inspired GC Sport line?Could this open the floodgates for more Premier Padel stars landing luxury watch deals?
