- Ligita Motiejauskaite, Lithuania's premier padel athlete and influencer, has signed with WME Sports for brand partnership representation.
- The signing places Motiejauskaite, who commands over 208K Instagram followers and founded her own padel brand, Six Zero Padel, inside one of the world's most powerful sports representation agencies.
- WME Sports' Brand Partnerships division will look to secure global commercial deals for the multi-hyphenate athlete-entrepreneur.
- The deal makes Motiejauskaite one of the first Lithuanian padel athletes to land representation with a top-tier global talent agency.
Ligita Motiejauskaite, the Lithuanian padel athlete, entrepreneur, and social media influencer, has signed with WME Sports for brand partnership representation. The deal marks a major step for the 30-year-old athlete as she looks to scale her commercial footprint on the global stage.
Motiejauskaite is one of the iconic faces of Lithuanian padel, serving as a strong advocate for the sport’s growth in her home country while simultaneously building a brand empire.
She is the founder of Six | Zero Padel, an online fitness program, and also runs a professional padel tennis clothing and accessories brand, which she has managed independently. She currently holds 208K Instagram followers, a reach that made her an attractive target for a major agency.
Prior to this signing, Motiejauskaite operated without formal commercial representation, steering her brand deals and business ventures through her own Six Zero Padel enterprise. That changes with WME, whose brand partnerships division is built for exactly this kind of athlete-influencer crossover profile.
Much like when Delfi Brea signed with William Morris Endeavor (WME) for representation, WME continues to bet big on athletes who carry both sport credibility and digital audiences.
Other agencies has also been active on the basketball side. Shareef O’Neal recently signed with UTA for representation, a move that signals the broader trend of athlete-influencers landing major agency deals in 2026.
WME Sports represents today’s stars and Hall-of-Famers, athletes, coaches, broadcasters, executives, and institutions, helping clients maximize earnings and extend their influence beyond the field of play.
Takeaways
This signing is bigger than it looks. Ligita Motiejauskaite isn’t just a padel player, she’s a founder, a content creator, and a movement builder for a sport that’s rapidly going mainstream.
WME Sports doesn’t sign athletes for nostalgia; they sign athletes they believe can translate on-court credibility into real commercial value.
With padel’s global explosion still in its early chapters, getting Motiejauskaite into a room with major brands now, before padel becomes fully saturated in the sponsorship conversation , is a smart play.
The self-made angle matters here too. She built Six Zero Padel from scratch, grew a six-figure social following independently, and competed at the FIP European level, all without formal agency backing. WME isn’t taking a chance on potential, they’re scaling what’s already working.
Could Ligita Motiejauskaite become the face of padel’s global brand expansion? Is this the moment that Lithuanian athletes start appearing more prominently on the radar of global sports marketing agencies? What does this deal signal to other emerging padel influencers about the commercial opportunities now available in the sport?
